Is your store ready for ChatGPT & co.? Take the GEO audit!
More and more purchase decisions start in ChatGPT, Perplexity or the Google AI overview. We can check for you whether your store is ready for the AI era — whether your content is readable for LLMs, how visible you already are there, and how much revenue potential is actually sitting in AI.
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How it works
In 3 simple stepsto an AI-ready store
Status quo & goal-setting
After an intro covering your goals and the status quo, we get an overview of your store: how much revenue already comes through LLMs & AI today? How much visibility does your store already have? Where's the biggest potential?
AI audit
With focused access to Search Console, server logs, SISTRIX and crawling tools, we start the analysis. We check how well the bots of OpenAI, Perplexity & co. can actually read your pages — and separate cosmetic issues from real visibility blockers. 14–21 days depending on complexity.
Handover meeting
We don't leave you alone with the issues we find. In a 90-minute closing call, we walk through the critical connections and the roadmap. You get a prioritized board and time for questions.
Why commission a professional AI audit when free AI checkers exist?
Free tools dump a list of 50 “AI optimization tips” at your feet without telling you which one is actually holding back your visibility. Our audit tells the difference between “cosmetic tweaks” and “real visibility killers.” You don't get a generic checklist — you get a prioritized strategy your internal team can implement right away.
"Don't just follow trends—set the standard. With pan pan, I build the foundation for your strategic growth."
Benjamin Uhlmann
Founder of pan pan
"Bei unseren KI-Audits identifizieren wir im Schnitt 1-2 Blocker und 5 kritische Faktoren, die verhindern, dass ChatGPT & Co. eure Produkte überhaupt empfehlen können."
Benjamin Uhlmann
Founder of pan pan
Do these LLMs recommend your products?
What do we check in the
technical AI audit?
LLMs and AI models are another revenue channel for e-commerce websites. Many call it GEO; for us it's simple: if your content and product data aren't well structured or readable for language models, they simply won't be considered — and your store won't make money. We make sure your store gets considered!
Crawlability for AI bots
We check whether GPTBot, ClaudeBot, PerplexityBot & Google-Extended are even allowed to access and index your pages at all.
Can LLMs read your content?
Many stores load content via JavaScript. We check the rendered HTML and whether language models can actually process the text at all.
Technical foundation for AI
Structure, trust and markup decide whether LLMs pick up your content. We check internal linking, trust signals and schema markup for citable AI answers.
AI revenue analysis
We analyze what traffic and revenue already flows into your store via AI systems, and estimate the potential. That turns AI visibility from a buzzword into a number you can plan with.
Business relevance of LLMs & agentic commerce
Not every industry is penetrated by AI search at the same pace. We assess how relevant LLMs and agentic commerce already are for your specific business today, and how that's likely to develop — so you invest early enough, but not ahead of actual demand.
Brand mentions & citations
We check how often and in what context your brand already appears in AI answers — and where competitors are outpacing you.
NOT A PRICE TAG, A CONVERSATION
Which AI check fits your store?
With our audit, organic visibility can be increased by 12 to 35%. Clear prioritization lets you use your limited capacity efficiently
and save real money.
and save real money.
Free AI check
A quick assessment of how AI-ready your store currently is.
What you get from us:
45-min. review of your store
Pointers on 3 relevant issues
30-minute follow-up call
Assessment of visibility potential
AI Tech Audit
$20/mth
Useful for any e-commerce store from €1M in revenue
What you get from us:
Comprehensive point-by-point check of the store
Analysis of Google Search Console data
Prioritized tickets in Asana / Trello / Monday
Review of crawl budget & bot access
Visibility check on ChatGPT, Perplexity, Gemini
90-minute follow-up call
AI Tech & Content Audit
Recommended for stores in competitive markets
What you get from us:
Everything from the AI Tech Audit
Qualitative check per content type
Comparison with competitors for core products
Focus on high-converting product pages
90-minute follow-up call
* Prices plus VAT
Your AI audit experts
“Growth in e-commerce today is also a question of AI visibility. To us, a blocker is anything that stops a language model from even understanding your products. We provide the lever so ChatGPT & co. recommend exactly the products that actually drive revenue.”
Kevin Krüger
Head of SEO
“I run your store through crawling tools and cross-check the results against our strict internal AI checklist. That way I can immediately identify whether JavaScript, missing schema, or unclear content is holding back your visibility in ChatGPT & co.”
Kate Hughes
Senior SEO Consultant
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Book a free AI consultation
Where does your store stand today – and where do you want to go? In this 30-minute call, we'll talk about your goals, your current visibility in AI systems, and possible next steps.
Benjamin Uhlmann
Founder of pan pan
No-obligation conversation about your store
An initial assessment of your current AI visibility
Sparring on strategy, positioning & marketing mix
Kundeninterviews
Das sagen unsere Kunden über uns
Unsere Kunden erzählen im O-Ton, wie die Zusammenarbeit läuft.
Our services for your success
SEO
Your website becomes a digital magnet – visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and convert – no wasted spend, full impact.
Strategy consulting
No bullshit, no empty promises – we develop a clear plan that really moves you forward.
AI
We make sure ChatGPT, Perplexity & co. find, understand and recommend your store.
FAQ
Your questions, our answers
Our goal is long-term partnerships with our clients. That's why we clear up every open question transparently before a project starts.
What does an AI audit include?
We check technical crawlability for AI bots, rendering, structured data, internal linking and brand mentions in ChatGPT, Perplexity and Gemini – prioritized by real revenue impact.
What is GEO and why does it matter for my store?
A question that's occupied the whole SEO industry for years. For us it's simple: customers are increasingly starting their journey on LLMs and AI models. For e-commerce, that's another organic channel alongside Google. We want our products to be visible there. We get about 80% of the way with classic SEO measures; the remaining 20% comes down to a few finer details like JS crawling, robots.txt exclusions, and so on. Whether you call that GEO is up to you.
What if the audit finds a lot of issues but I have neither the time nor the technical skills?
No problem – we prioritize by effort and impact, and can take on the implementation ourselves on request, or work closely alongside your development team.
Can you also implement the audit's recommendations?
Yes, by arrangement we take on the technical implementation ourselves or support your team through the prioritized tickets.
Is this a one-off thing, or do I need to check this on an ongoing basis?
AI systems and their evaluation criteria evolve quickly. A one-off audit builds the foundation; ongoing support secures your visibility long-term.
Does this really lead to more revenue, or is it just hype?
Purchase decisions are measurably shifting toward AI assistants. If you're not citable today, you simply won't be found in more and more buying processes tomorrow. As one of the first things, we check how relevant AI models already are for your revenue today.
Any questions left unanswered?
What matters in an AI audit?
With our AI audit, you get a deep look into your store's visibility in ChatGPT, Perplexity, Gemini & co. – the first step toward more qualified traffic and sustainable digital success. We analyze every factor of Generative Engine Optimization (GEO) that genuinely matters. We focus on the technical foundations so your content can actually be read and correctly understood by language models. With tailored recommendations, we offer you holistic consulting that helps position your store optimally for Google and for AI systems, on an ongoing basis.