Shaping your Future in Search Marketing & AI
Our expert advice will steer you and your business towards your commercial objectives—boosting traffic, generating more leads, and increasing revenue.
E-commerce strategies for sustainable success
Search Engine Optimisation & SEA for online stores
Expert advice on customer acquisition & retention
Start your digital journey to gain visibility and drive success.
Through solid SEO, precise SEA campaigns, smart strategy and AI-driven optimisation, we put your brand front and centre. Ready to kick off your digital journey?
Search Engine Optimisation
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
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Search Engine Advertising
We place ads that stand out and drive conversions—SEA with maximum impact and no wasted spend.
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Strategy Consulting
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
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AI Optimisation
Want to stand out in AI search? We’ll help you navigate how to remain relevant in the age of ChatGPT, Perplexity, and Gemini.
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Our profound understanding of search engines and digital processes makes our work a sustainable driver of success.
Successfully implemented projects
Strategy consulting
We supported MissPompadour with strategic growth issues. The core challenge was what levers could be used to increase new customer growth and return more existing customers to the shop.
Interim Digital Commerce Director
For the fair fashion brand ARMEDANGELS from Cologne, we managed e-commerce for 9 months in 2022/23 and led a team of 40 employees.
SEO Consulting
Technical challenges, a huge product range, countless opportunities – we helped the family-owned company Casando significantly increase its visibility in search engines and, most importantly, boost its organic revenue.
50+
managed websites from B2C and B2B
10+
years of experience in leading teams and scaling digital projects
100%
passion in all phases of our projects
Trusted partners dedicated to your growth.
Our experienced team is passionate about your success. Together, we create strategies that drive growth and position your company at the top.
Meet the Team
Creating success together
For us, everything revolves around people: A diverse team with passion and fun.
Benjamin Uhlmann
Gründer von pan pan
🥾 🐶 🍷 ⛵ 🏋️
Corinna Weiß
Head of Account Management
🤓 🚀 🥳 🧖🏼 📊
Kate Hughes
Senior SEO Consultant
🇦🇺 💻 ☕️ ✈️ 🌏
Katharina Woller
SEA Consultant
😋 🌊 🍫 😺 🧘
Kevin Krüger
Head of SEO
💻 🎳 🛠️ 🤖 👨👩👧👦
Lucas Schittek
Project Lead – Search Marketing
🏄 🏀 🗺️ 🐱 🌅
Stefanie Sommer
SEO Consultant
💃🏼🐱⛰👟📸
Elisa Schmidt
Marketing und Brand Manager
🏄🏼📷🐈🎨🪚
Angie Klörig
SEO Consultant
👩💻💯🏃☀️✈️
Anja Glagow
Assistenz der Geschäftsführung
🧘🏼♀️🐶🖼️⛰️🌊
Cross-sector digital expertise
We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business
ecommerce
Increase the visibility of your products and increase your sales with targeted strategies.
B2B
Reach the right decision makers with an individual digital strategy and increase your generated leads.
tourism
Attract loyal guests to your site & generate more bookings and inquiries for your destination.
Finance & insurance
Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
Fashion
Increase your reach in the fashion sector and reach the right customers online.
Why pan pan
What does pan pan mean?
In radio traffic, “pan pan” signals an urgent but not life-threatening situation. That's exactly when we come in: We help companies when their digital visibility gets in trouble — whether in e-commerce, marketing, or with strategy and processes. We'll get you back on track!
Ready for your radio message? We're listening.Get in touch
We'll get back to you with an answer within 24 hours — we promise.
Content
Knowledge Base
Interviews, tips, guides, news and best practices on the topics of search engine optimisation, SEA and digital strategy.
Google Free Listings: Your Introduction To Organic Shopping
With Free Listings, Google offers free placement for products in search results. Investing early in data quality and presentation ensures visibility and qualified traffic – and thus a real competitive advantage.
To the article
Appearing in AI Overviews in 2025: What We've Learned So Far
Search results are changing with AI-powered results. Boost visibility by prioritising structured data, strengthening brand authority, optimising your Google Merchant Center, and securing Google's Top Quality Score Badge.
To the article
Hreflang: A Comprehensive Guide for International SEO Success
Hreflang is essential for international SEO, helping search engines serve the right content to the right audience. Learn how to implement hreflang tags correctly, avoid common mistakes, and keep your multilingual pages performing well.
To the article
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