SEO · SEA · KI · CRO · Strategie
Shaping your Future in E-Commerce & Search
Suchmaschinenoptimierung für Websites und Online-Shops
Mehr Umsatz und Leads über Google Ads
Höhere Reichweiten über eine nachhaltige KI-Strategie
Start your digital journey to gain visibility and drive success.
Through solid SEO, precise SEA campaigns, smart strategy and AI-driven optimisation, we put your brand front and centre. Ready to kick off your digital journey?
Search Engine Optimisation
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
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Search Engine Advertising
We place ads that stand out and drive conversions—SEA with maximum impact and no wasted spend.
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Strategy Consulting
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
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AI Optimisation
Want to stand out in AI search? We’ll help you navigate how to remain relevant in the age of ChatGPT, Perplexity, and Gemini.
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Our profound understanding of search engines and digital processes makes our work a sustainable driver of success.
Successfully implemented projects
Strategy consulting
We supported MissPompadour with strategic growth issues. The core challenge was what levers could be used to increase new customer growth and return more existing customers to the shop.
Interim Digital Commerce Director
For the fair fashion brand ARMEDANGELS from Cologne, we managed e-commerce for 9 months in 2022/23 and led a team of 40 employees.
SEO Consulting
Technical challenges, a huge product range, countless opportunities – we helped the family-owned company Casando significantly increase its visibility in search engines and, most importantly, boost its organic revenue.
50+
managed websites from B2C and B2B
10+
years of experience in leading teams and scaling digital projects
100%
passion in all phases of our projects
Reliable partners who put your growth first.
Our experienced team is passionate about achieving your goals and creating sustainable success. Together, we develop strategies that promote growth and get your company to the top.
Meet the Team
Creating success together
For us, everything revolves around people: A diverse team with passion and fun.
Benjamin Uhlmann
Gründer von pan pan
🥾 🐶 🍷 ⛵ 🏋️
Corinna Weiß
Head of Account Management
🤓 🚀 🥳 🧖🏼 📊
Kate Hughes
Senior SEO Consultant
🇦🇺 💻 ☕️ ✈️ 🌏
Katharina Woller
Head of SEA
😋 🌊 🍫 😺 🧘
Kevin Krüger
Head of SEO
💻 🎳 🛠️ 🤖 👨👩👧👦
Lucas Schittek
Account Manager
🏄 🏀 🗺️ 🐱 🌅
Stefanie Sommer
SEO Consultant
💃🏼 🐱 ⛰ 👟 📸
Elisa Schmidt
Marketing und Brand Manager
🏄🏼 🐈 🪚 📷 🎨
Angie Klörig
SEO Consultant
👩💻 💯 🏃 ☀️ ✈️
Anja Glagow
Assistenz der Geschäftsführung
🧘🏼♀️ 🐶 🖼️ ⛰️ 🌊
Laura Steger
SEA Manager
🐶 🚐 🌍 ☕️ 🏋️♀️
Friederike Möhring
Google Ads Manager
☕️ ✈️ ✝️ 🍰 🪩
Why pan pan
What does pan pan mean?
In radio traffic, “pan pan” signals an urgent but not life-threatening situation. That's exactly when we come in: We help companies when their digital visibility gets in trouble — whether in e-commerce, marketing, or with strategy and processes. We'll get you back on track!
Ready for your radio message? We're listening.Get in touch
We'll get back to you with an answer within 24 hours — we promise.
Content
Knowledge Base
Interviews, tips, guides, news and best practices on the topics of search engine optimisation, SEA and digital strategy.
The 35-Cent Trap: How Germany's 2026 Minimum Wage Threatens E-Commerce Margins
Germany's minimum wage 2026/27 + ripple effect = up to 7 % margin loss per parcel. What it costs in practice, why returns triple the effect, and 4 strategic levers e-commerce managers should pull now.
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7 Budget Killers in SEO Projects – And How to Avoid Them
From audits no one implements to tool overkill and perfectionism in the wrong places: The 7 most common budget killers in SEO projects – and how to protect your budget.
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Google Free Listings: Your Introduction To Organic Shopping
With Free Listings, Google offers free placement for products in search results. Investing early in data quality and presentation ensures visibility and qualified traffic – and thus a real competitive advantage.
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