We make you successful in search marketing

Our expert advice will steer you and your business towards your commercial objectives—boosting traffic, generating more leads, and increasing revenue.

E-commerce strategies for sustainable success

Search Engine Optimisation & SEA for online stores

Expert advice on customer acquisition & retention

Customers who trust us

Start your digital journey to gain visibility and drive success.

Through solid SEO, precise SEA campaigns, smart strategy and AI-driven optimisation, we put your brand front and centre. Ready to kick off your digital journey?
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Search Engine Optimisation

With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
Learn more
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Search Engine Advertising

We place ads that stand out and drive conversions—SEA with maximum impact and no wasted spend.
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Strategy Consulting

We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
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AI Optimisation

Want to stand out in AI search? We’ll help you navigate how to remain relevant in the age of ChatGPT, Perplexity, and Gemini.
Learn more

Our profound understanding of search engines and digital processes makes our work a sustainable driver of success.

Successfully implemented projects

Strategy consulting

We supported MissPompadour with strategic growth issues. The core challenge was what levers could be used to increase new customer growth and return more existing customers to the shop.

Interim Digital Commerce Director

For the fair fashion brand ARMEDANGELS from Cologne, we managed e-commerce for 9 months in 2022/23 and led a team of 40 employees.

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SEO Consulting

Technical challenges, a huge product range, countless opportunities – we helped the family-owned company Casando significantly increase its visibility in search engines and, most importantly, boost its organic revenue.

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50+

betreute Websites aus B2C und B2B

10+

Jahre Erfahrung in der Führung von Teams und der Skalierung von digitalen Projekten

100%

Passion in allen Phasen unserer Projekte

Trusted partners dedicated to your growth.

Our experienced team is passionate about your success. Together, we create strategies that drive growth and position your company at the top.
Book a strategy meeting
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Meet the Team

Creating success together

For us, everything revolves around people: A diverse team with passion and fun.

Benjamin Uhlmann - pan pan GmbH Founder
Benjamin Uhlmann
Gründer von pan pan

🥾 🐶 🍷 ⛵ 🏋️

Corinna Weiß - Head of Account Management at pan pan GmbH
Corinna Weiß
Head of Account Management

🤓 🚀 🥳 🧖🏼 📊

Kate Hughes - Senior SEO Consultant at pan pan GmbH
Kate Hughes
Senior SEO Consultant

🇦🇺 💻 ☕️ ✈️ 🌏

Katharina Woller - Junior SEA Consultant at pan pan GmbH
Katharina Woller
Junior SEA Consultant

😋 🌊 🍫 😺 🧘

Kevin Krüger -  Head of SEO at pan pan GmbH
Kevin Krüger
Head of SEO

💻 🎳 🛠️ 🤖 👨‍👩‍👧‍👦

Lucas Schittek - SEO Consultant at pan pan GmbH
Lucas Schittek
SEO Consultant

🏄 🏀 🗺️ 🐱 🌅‍‍‍

Stefanie Sommer - SEO Consultant at pan pan GmbH
Stefanie Sommer
SEO Consultant

💃🏼🐱⛰👟📸

Elisa Schmidt - Marketing and Brand Manager at pan pan GmbH
Elisa Schmidt
Marketing und Brand Manager

🏄🏼📷🐈🎨🪚

Our areas of expertise

Cross-sector digital expertise

We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business.
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E-Commerce

Increase the visibility of your products and increase your sales with targeted strategies.
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B2B

Reach the right decision makers with an individual digital strategy and increase your generated leads.
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Tourism

Attract loyal guests to your site & generate more bookings and inquiries for your destination.
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Finance & insurance

Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
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Fashion

Increase your reach in the fashion sector and reach the right customers online.

Cross-sector digital expertise

We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business
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ecommerce

Increase the visibility of your products and increase your sales with targeted strategies.
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B2B

Reach the right decision makers with an individual digital strategy and increase your generated leads.
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tourism

Attract loyal guests to your site & generate more bookings and inquiries for your destination.
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Finance & insurance

Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
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Fashion

Increase your reach in the fashion sector and reach the right customers online.
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Why pan pan?

What does pan pan mean?

In radio traffic, “pan pan” signals an urgent but not life-threatening situation. That's exactly when we come in: We help companies when their digital visibility gets in trouble — whether in e-commerce, marketing, or with strategy and processes. We'll get you back on track!
Ready for your radio message? We're listening.

Get in touch

Wir melden uns innerhalb von 24 Stunden mit einer Antwort bei dir – versprochen.

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Content

Knowledge Base

Interviews, tips, guides, news and best practices on the topics of search engine optimisation, SEA and digital strategy.
SEO
3 minutes

Appearing in AI Overviews in 2025: What We've Learned So Far

Search results are changing with AI-powered results. Boost visibility by prioritising structured data, strengthening brand authority, optimising your Google Merchant Center, and securing Google's Top Quality Score Badge.
To the article
5 Minutes

Hreflang: A Comprehensive Guide for International SEO Success

Hreflang is essential for international SEO, helping search engines serve the right content to the right audience. Learn how to implement hreflang tags correctly, avoid common mistakes, and keep your multilingual pages performing well.
To the article
SEO
10 Minutes

Google Index Management Basics for E‑Commerce Websites

Understand Google index management basics to boost your e-commerce site's SEO performance. Learn best practices on canonicalising product variants, streamlining site structure, and optimising XML sitemaps to drive traffic and revenue.
To the article

We make you successful inSearch Marketing

Arrange a non-binding intro meeting today!

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