Vertical Search
Learn how to become more visible in specialised search engines with our vertical SEO strategies.
Customers who trust us
In contrast to general search engines such as Google, vertical search engines are on specific industries, topics, or types of content aligned. Examples of this include amazon for product search, YouTube for video content, and Zillow for real estate. By targeting these niche platforms, you can reach a more relevant and engaged audience.
What you can expect
Vertical SEO can be crucial for companies that need visibility on specialised search engines. Our expertise ensures that you operate effectively in this niche landscape.
Workshops
We bring all stakeholders together to identify and define the requirements for effective vertical SEO implementation.
Google Requirements
We know what makes vertical SEO successful from a search engine perspective and ensure that your website meets all necessary criteria.
Strategy
Based on your individual needs, we develop a robust strategy that is tailored to improve your visibility on vertical search engines.
Project Planning
Transparency and accountability are essential. Our project management approach ensures clear communication and efficient execution.
Monitoring
We use our comprehensive suite of tools to monitor the implementation of vertical SEO strategies and ensure that all requirements are met.
Measuring Success
How effective is your vertical SEO? Let's do an evaluation together to make sure that your site is meeting the goals you're trying to achieve.
Vertical search: More reach, more relevance, more revenue
Targeted Visibility
Through specialised search engines, you can reach exactly those users who are actively looking for your products or services — without wastage.
Higher conversion rates
Users in vertical search engines are often more willing to buy than in traditional search engines — perfect for more leads and sales.
Less competition
While Google & Co. are highly competitive, vertical search engines often offer a niche with less competition and better chances of getting top rankings.
Our profound understanding of search engines and digital processes makes our work a sustainable driver of success.
OUR PROCESS
3 easy steps to success
A successful vertical SEO strategy starts with a strong process.
Requirements
Together, we set the goal: What is required to be successful in the area of technical SEO.
Concept
Based on the requirements, we develop a comprehensive strategy and discuss it with all project participants.
Monitoring
We ensure that all vertical SEO requirements are met throughout the process to guarantee project success.
Our areas of expertise
Cross-sector digital expertise
We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business.
E-Commerce
Increase the visibility of your products and increase your sales with targeted strategies.
B2B
Reach the right decision makers with an individual digital strategy and increase your generated leads.
Tourism
Attract loyal guests to your site & generate more bookings and inquiries for your destination.
Finance & insurance
Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
Fashion
Increase your reach in the fashion sector and reach the right customers online.
Cross-sector digital expertise
We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business
ecommerce
Increase the visibility of your products and increase your sales with targeted strategies.
B2B
Reach the right decision makers with an individual digital strategy and increase your generated leads.
tourism
Attract loyal guests to your site & generate more bookings and inquiries for your destination.
Finance & insurance
Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
Fashion
Increase your reach in the fashion sector and reach the right customers online.
Features
An overview of our SEO services
We offer you a comprehensive selection of SEO services that strengthen your online presence and make your website fit for the future. Discover our specialised offer and find the perfect solution for your individual requirements.
SEO audit
We analyse your website to uncover all optimisation potential.
SEO relaunch consultation
We support you in relaunching your website using proven SEO methods.
Technical SEO
We improve the technical structure of your website for optimal performance.
Local SEO
We optimise your local presence so that you can be found more easily in your region.
Content SEO
We make your content search engine friendly and compelling.
International SEO
We help you to grow internationally and open up new markets.
Optimiere deine vertikale Suchstrategie
Wir melden uns innerhalb von 24 Stunden mit einer Antwort bei dir – versprochen.
Our services
SEO
Your website becomes a digital magnet — visible, relevant and always exactly where your customers are looking.
SEA
We place ads that stand out and convert — without wastage, but with full effect.
Strategy consulting
No bullshits, no empty promises — we'll develop a clear plan that really gets you moving forward.
AI
Want to stand out in AI search? We’ll help you navigate how to remain relevant in the age of ChatGPT, Perplexity, and Gemini.
FAQ
Your questions answered
Our goal is long-term cooperation with our customers. It is therefore a matter close to our hearts to transparently clarify all open questions before the start of the project.
What is vertical search optimisation?
Vertical SEO is optimizing your website for specialised search engines that focus on specific industries or types of content.
What are some examples of vertical search engines?
Examples include Amazon for products, YouTube for videos, and Zillow for real estate offers.
Is vertical SEO suitable for all types of businesses?
While vertical search engine optimisation is particularly beneficial for e-commerce, it can also be useful for any company that wants to reach a specific target group in a specific industry.
How is vertical SEO different from traditional SEO?
Traditional SEO targets general search engines like Google, while vertical SEO focuses on niche search engines that target specific markets or content.
What are the benefits of vertical SEO?
Benefits include increased visibility in niche markets, higher quality traffic, improved conversion rates, and less competition.
Do vertical search engines have different algorithms than Google?
Yes, every vertical search engine has its own unique algorithms and ranking factors that are tailored to the specific content type or market.
Any questions left unanswered?
Mehr Sichtbarkeit mit Vertical Search: Die unterschätzte SEO-Chance
Vertikales SEO konzentriert sich auf die Optimierung deiner E-Commerce-Website für spezialisierte Suchmaschinen, auch bekannt als vertikale Suchmaschinen. Im Gegensatz zu allgemeinen Suchmaschinen wie Google sind vertikale Suchmaschinen auf bestimmte Branchen, Themen oder Arten von Inhalten ausgerichtet. Beispiele hierfür sind Amazon für die Produktsuche, YouTube für Videoinhalte und Zillow für Immobilien. Durch die Ausrichtung auf diese Nischenplattformen kann man ein relevanteres und engagierteres Publikum erreichen. Die Implementierung von vertikalen SEO beinhaltet die Anpassung deiner Inhalte und technischen SEO-Praktiken an die einzigartigen Anforderungen dieser spezialisierten Suchmaschinen. Dazu gehören die Optimierung von Produktlisten, die Verwendung branchenspezifischer Schlüsselwörter und die Sicherstellung, dass die Struktur deiner Website mit den Algorithmen dieser Plattformen übereinstimmt.
E-Commerce-Websites können erheblich von vertikalen SEO profitieren, indem sie deine Sichtbarkeit dort erhöht, wo Kunden am ehesten nach deinen Produkten suchen. Dieser gezielte Ansatz kann zu höheren Konversionsraten führen, da Nutzer, die auf vertikalen Plattformen suchen, oft eine klarere Kaufabsicht haben. Indem du dich auf die Optimierung der vertikalen Suche konzentrierst, verbesserst du die Fähigkeit deiner E-Commerce-Website, hochwertigen Traffic anzuziehen und zu konvertieren. Dies steigert nicht nur den Umsatz, sondern erhöht auch die Autorität deiner Marke in deiner Nische. Vertikales SEO stellt sicher, dass dein Unternehmen in einer zunehmend wettbewerbsorientierten digitalen Landschaft die Nase vorn behält.
E-Commerce-Websites können erheblich von vertikalen SEO profitieren, indem sie deine Sichtbarkeit dort erhöht, wo Kunden am ehesten nach deinen Produkten suchen. Dieser gezielte Ansatz kann zu höheren Konversionsraten führen, da Nutzer, die auf vertikalen Plattformen suchen, oft eine klarere Kaufabsicht haben. Indem du dich auf die Optimierung der vertikalen Suche konzentrierst, verbesserst du die Fähigkeit deiner E-Commerce-Website, hochwertigen Traffic anzuziehen und zu konvertieren. Dies steigert nicht nur den Umsatz, sondern erhöht auch die Autorität deiner Marke in deiner Nische. Vertikales SEO stellt sicher, dass dein Unternehmen in einer zunehmend wettbewerbsorientierten digitalen Landschaft die Nase vorn behält.