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Knowledge Base
Our Knowledge Base offers valuable insights and practice-oriented tips on SEO and SEA. Whether you want to increase your visibility on search engines, run effective advertising campaigns, or develop a well-thought-out online strategy, this is where you'll get the knowledge you need to be successful in digital marketing.
Appearing in AI Overviews in 2025: What We've Learned So Far
Search results are changing with AI-powered results. Boost visibility by prioritising structured data, strengthening brand authority, optimising your Google Merchant Center, and securing Google's Top Quality Score Badge.
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Hreflang: A Comprehensive Guide for International SEO Success
Hreflang is essential for international SEO, helping search engines serve the right content to the right audience. Learn how to implement hreflang tags correctly, avoid common mistakes, and keep your multilingual pages performing well.
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Google Index Management Basics for E‑Commerce Websites
Understand Google index management basics to boost your e-commerce site's SEO performance. Learn best practices on canonicalising product variants, streamlining site structure, and optimising XML sitemaps to drive traffic and revenue.
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Redirects in SEO: How to Handle Them the Right Way
Redirects are key to preserving SEO value during URL changes, relaunches, and product updates. This post explains when to use 301 vs. 302 redirects, common mistakes, and how to use smart redirect management for user and search engines.
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A Guide to SEO Title Tags: Optimising for Visibility and Clicks
Craft clear and relevant title tags for SEO success. Learn how to increase clicks to your website with titles that entice the user and summarise what your page is about.
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A Guide to Meta Descriptions for SEO
Increase organic CTR with effective meta descriptions. Learn best practices for length, keywords & CTAs. Implement easily, avoid common mistakes & optimise using GSC/testing.
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Understanding Robots.txt: Crawl Control for SEO
Robots.txt helps guide search engine crawlers, but misuse can damage SEO. Learn what it does, when to use it, and how to avoid costly mistakes on your site.
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Meta Robots Tag: The ultimate SEO guide for indexing & noindex
The meta robots tag controls what Google & Co. can see — and what not. Learn how to specifically control the visibility of your pages with index, noindex, nofollow & Co. Your SEO guide to indexing!
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XML sitemaps and SEO: Your comprehensive guide
An XML sitemap helps Google find all important pages on your site — even the hidden ones. Here you can find out why this is so crucial for SEO and how to avoid typical mistakes.
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Canonical Tag: The comprehensive SEO guide to avoid duplicate content
Confusion about canonical tags? We shed light on the SEO thicket: From basics to mistakes to strategy & tools — compact, understandable & to the point.
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SEO and the Importance of Google’s Knowledge Panel
Discover why Google's Knowledge Panel is important for SEO. Learn its difference from the Knowledge Graph, how to claim it, and the vital structured data for boosting eligibility for AI overviews.
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404 mistakes and SEO: Your comprehensive Guide
“404 — Page not found.” Annoying? Yes. Bad for SEO? Also! Learn why 404 errors occur, how they affect your site, and what you can do — with practical tips on redirects, monitoring & best practices.
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