SEO consulting that optimizes for revenue
Most SEO or GEO agencies deliver content. We look first at your economics: which lever actually brings profitable revenue? We derive the SEO/GEO strategy from that. From our insight into many e-commerce brands, we know where it lies in your store.
„Von Anfang an ein Overdeliver – es kam mehr, als wir erwartet hatten, vor allem in der Aufarbeitung im Bereich SEO. Der größte Unterschied ist das Verständnis für unser Produktsortiment und die gesamte Customer Journey. Das hatten wir bei keiner Agentur zuvor."
Dominik Englputzeder
Geschäftsführer Englputzeder GmbH
„pan pan spielt in Sachen Professionalität ganz vorne mit. Bei unseren Dienstleistern sehe ich da die Spannweite. Ab Onboarding ist es sehr strukturiert und deswegen liefern sie auch diese Arbeitsergebnisse.”
Franz Sauerstein
Marketing-Direktion HOLZRICHTER Berlin
„Mittlerweile ranken wir bei sehr wichtigen Keywords in den Top 3. Bei den großen Keywords wie ‚Shisha Tabak' waren wir vorher froh, wenn wir überhaupt auf der ersten Seite standen."
Moritz Otten
Geschaftsführer MOZE Shisha
„Jegliche Unternehmen, die E-Commerce betreiben und das erfolgreich machen möchten, können von der Zusammenarbeit mit euch wirklich stark profitieren. Egal ob Betreuung oder Audits wie bei uns, wenn man einfach mal ein kritisches Hinterfragen von außen braucht.”
Oliver Schreiber
Bereichsleiter E-Commerce bei Dodenhof
Find out what the biggest SEO revenue lever is for your store
"Don't just follow trends—set the standard. With pan pan, I build the foundation for your strategic growth."
Benjamin Uhlmann
Founder of pan pan
“A ranking that doesn't bring revenue doesn't interest me. We don't start with the keyword list, we start with the question of which page in your store moves the most money – and work forward from there.”
Benjamin Uhlmann
Founder of pan pan
How it works
How pan pan works
Our transparent process leads you to success in a targeted way.
Analysis
We start with an SEO analysis of your market and business goals to identify the key optimization potential.
Strategy
We develop an individual SEO strategy that involves all project stakeholders and is geared toward your measurable success.
Implementation & monitoring
We implement the strategy and continuously monitor organic performance. Transparent reporting lets you track ROI at any time.
Your Google Ads audit experts
„A store often has thousands of URLs, but only a few hundred really deserve attention. I look first at which categories combine revenue and search volume – and that's where we start.“
Corinna Weiß
Head of Account Management
„In e-commerce, technology often decides rankings: filter URLs, load time, indexing. I make sure Google sees the pages that sell – and ignores the thousand filter combinations that just eat crawl budget.“
Angie Klörig
SEO Consultant
Features
An overview of our SEO services
We offer you a comprehensive selection of SEO services that strengthen your online presence and make your website fit for the future. Discover our specialised offer and find the perfect solution for your individual requirements.
SEO audit
We analyse your website to uncover all optimisation potential.
SEO relaunch consultation
We support you in relaunching your website using proven SEO methods.
Technical SEO
We improve the technical structure of your website for optimal performance.
Content SEO
We make your content search engine friendly and compelling.
International SEO
We help you to grow internationally and open up new markets.
SEO Relaunch Beratung
Wir begleiten dich beim Relaunch deiner Website mit erprobten SEO-Methoden.
Local SEO
We optimise your local presence so that you can be found more easily in your region.
FAQ
Your questions, our answers
Our goal is long-term partnerships with our clients. That's why it matters to us to clear up every open question transparently before a project starts.
What sets your SEO consulting apart from an agency that just executes?
We don't hand you a 40-page audit PDF and disappear. In the consulting, we decide together which measures in your store actually move revenue – and in what order. Whether your team handles implementation or we support it is up to you. You pay for clarity and prioritization, not busywork.
How do I know whether the consulting pays off?
By a number your finance team understands: organic revenue, not rankings. At the start, we define which category and product pages have the biggest potential, and make the development visible over time. If a ranking doesn't bring revenue, it's not a success for us – even if every tool shows green.
How long does it take until SEO brings revenue in the store?
Honestly: SEO isn't a channel for next week. First movement on pages that are already close to ranking is often visible after 6–12 weeks; structural levers take one to two quarters. The advantage in e-commerce: we start with the pages closest to the goal – so the first revenue comes sooner, while the bigger levers mature in parallel.
We already have an internal team / another agency. What does additional consulting add?
Usually what's missing isn't manpower, it's the decision on what comes first. We see SEO across many stores and bring the outside view: where are you burning effort, where is untapped potential? Often your team ends up doing the same things as before – just in the right places.
How much effort does this create internally for us?
As little as possible. We prepare decisions so you and your team can approve them quickly instead of digging through data. For implementation we occasionally need input (e.g. from tech or content) – we plan when and how much together in advance, so it fits your operations.
What happens to the work if we end the collaboration?
Everything stays with you. The strategy, the optimizations, the knowledge built up – that lives in your store and your team, not in our tool. The goal of good consulting is that you need us less over time, not more.
Is SEO still worth it when more and more people search via ChatGPT & co.?
Yes – but the definition of “being found“ is changing. The same clean structure that gets you ranked higher on Google also decides whether an AI model cites your store as a source. We think about both together: classic search and visibility in AI answers (GEO). Stopping now means giving up both.
Focus on ONLINE visibility
Why SEO is a game changer for your business
Increase your turnover
With targeted SEO strategies that consider AI developments, you can boost your website’s visibility, attract more visitors, and drive long-term growth in sales.
Become more digitally visible
Showing up where it matters in search results helps more potential customers discover your brand and what you have to offer.
Ensuring long-term success
SEO drives sustainable traffic. With continuous optimisation that adapts to the evolving search landscape, your website stays competitive and successful in the long run.
Free initial consultation
Find out in 30 minutes what your account needs.
Where do you stand today – and where do you want to go? In this 30-minute call, we'll talk about your goals, your current situation and possible next steps.
Benjamin Uhlmann
Founder of pan pan
No preparation needed – we'll ask the questions.
Together we'll look at whether an audit is the right fit for you.
You'll get immediate clarity on sensible next steps.
Professional SEO & GEO consulting for online stores
As a specialized SEO business consultancy, we help e-commerce brands turn organic search into a predictable revenue channel. Our SEO consulting doesn't start with just any keyword list, but with the question of which pages in your store actually move revenue. This strategic SEO consulting results in a clearly prioritized plan, not a to-do list nobody works through.
Whether you're looking for one-off SEO strategy consulting for an upcoming decision or long-term support: our SEO consulting is tailored to your business model, not off the shelf. As an experienced SEO consultant for e-commerce, we know the typical growth blockers in stores: from cannibalizing category pages to technical indexing issues to assortments that outgrow their SEO setup.
Our SEO consulting services combine search engine optimization with a business perspective: we don't measure rankings for their own sake, but the organic revenue they generate. If you're looking for professional SEO consulting that pulls the biggest lever first instead of spraying and praying, that's exactly our approach.
Whether you're looking for one-off SEO strategy consulting for an upcoming decision or long-term support: our SEO consulting is tailored to your business model, not off the shelf. As an experienced SEO consultant for e-commerce, we know the typical growth blockers in stores: from cannibalizing category pages to technical indexing issues to assortments that outgrow their SEO setup.
Our SEO consulting services combine search engine optimization with a business perspective: we don't measure rankings for their own sake, but the organic revenue they generate. If you're looking for professional SEO consulting that pulls the biggest lever first instead of spraying and praying, that's exactly our approach.
Book a free initial consultation and we'll tell you where the biggest SEO revenue lever is in your store.
Our services for your success
SEO
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and drive conversions—SEA with maximum impact and no wasted spend.
Strategy Consulting
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
AI Optimisation
We'll help you increase the value of your traffic and the revenue of your online store.
Kundeninterviews
Das sagen unsere Kunden über uns
Unsere Kunden erzählen im O-Ton, wie die Zusammenarbeit läuft.
