SEA Account-Audit
Our professional SEO services are designed to help you succeed. We take a strategic approach that aligns with your entire business while focusing on SEO. Discover tailored solutions designed to meet your needs and deliver measurable results.
Customers who trust us
What you can expect
Conducting an initial SEA audit and regular follow-up audit is beneficial for every website, as it can reveal campaign design issues and wasted budget. With our expertise, we can help you solve these problems quickly and effectively.
Targets
We bring all parties involved together to discuss the objectives of the audit and all necessary approaches.
Google Requirements
We identify the critical areas for improvement that make the biggest impact in paid search.
Strategy
We plan the SEA campaign audit internally and define the desired results.
Project Planning
Transparency and accountability are at the heart of our project management.
Analysis
With our comprehensive range of tools, we carry out the audit.
Measuring Success
We provide clear recommendations for action to improve your paid search campaigns.
Our profound understanding search engines and digital processes makes our work a sustainable driver of success.
Conduct a comprehensive SEA campaign audit now
Higher conversion rates
Improved ads and landing pages target your target group.
Efficient budget management
See how you can use your advertising budget even more effectively.
Visibility and control
Detailed analyses show where you are already strong and where there is still potential.
Our areas of expertise
Cross-sector digital expertise
We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business.
E-Commerce
Increase the visibility of your products and increase your sales with targeted strategies.
B2B
Reach the right decision makers with an individual digital strategy and increase your generated leads.
Tourism
Attract loyal guests to your site & generate more bookings and inquiries for your destination.
Finance & insurance
Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
Fashion
Increase your reach in the fashion sector and reach the right customers online.
Cross-sector digital expertise
We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business
ecommerce
Increase the visibility of your products and increase your sales with targeted strategies.
B2B
Reach the right decision makers with an individual digital strategy and increase your generated leads.
tourism
Attract loyal guests to your site & generate more bookings and inquiries for your destination.
Finance & insurance
Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
Fashion
Increase your reach in the fashion sector and reach the right customers online.
Get in touch with us
Wir melden uns innerhalb von 24 Stunden mit einer Antwort bei dir – versprochen.
Our Services
SEO
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and convert — without wastage, but with full effect.
Strategy Consulting
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
AI
Want to stand out in AI search? We’ll help you navigate how to remain relevant in the age of ChatGPT, Perplexity, and Gemini.
FAQ
Your questions answered
Our goal is long-term cooperation with our customers. It is therefore a matter close to our hearts to transparently clarify all open questions before the start of the project.
What does an SEA campaign review include?
An SEA audit generally involves auditing Google Ads campaigns. That means analysing your paid search strategies to identify areas of improvement and ensure optimal performance. It determines whether the existing goals and target groups are in line with the company goals, the effectiveness of budgets and bid management is evaluated, and ensures that conversion tracking, performance indicators and merchant centers are optimised.
How often should an SEA audit be carried out?
After completing an initial SEA audit, it is important to continuously monitor the results. You should conduct an SEA audit regularly, usually every six months, to stay ahead of changes and continuously improve your campaign's performance.
Can pan pan implement the audit recommendations?
Yes, we can help you implement the recommendations from the audit. Our team of SEA consultants can work with you to optimise your campaigns and ensure that suggested improvements are effectively implemented.
What is a Google Shopping Feed Audit?
A shopping feed audit aims to fix any errors or missing information in your feed. This includes verifying basic product data, pricing and availability, labeling, placement, shipping, and taxes.
What is the result of an SEA audit?
You will receive a comprehensive report detailing the results of the audit. This report provides an overview of your current performance, identified issues, and specific recommendations for improving your campaigns.
What is the result of an SEA audit?
Typical results of an SEA audit include problems with the account structure, low quality scores, and landing pages that are not optimised for conversions. Inefficient budgets are also not uncommon. Fortunately, many of these issues can be fixed quickly, so you can see improvements faster than with SEO adjustments.
Any questions left unanswered?
What is important during an SEA audit?
Our SEA account audit provides you with a comprehensive analysis of your paid search campaigns and is the ideal tool for optimising your SEA strategy. With our SEA audit, we analyse all important aspects of your Google Ads and PPC campaigns so that you can make optimal use of your advertising budget and improve your campaign performance. In doing so, we check the campaign structure, keyword analysis, ad texts, landing page optimisation and conversion tracking. Our goal is to give you a competitive advantage in online marketing through precise SEA optimisation and to sustainably increase your conversion rate.
In our Google Ads audit, we record all relevant metrics such as click rate, cost per click (CPC), quality score and return on ad spend (ROAS) to give you detailed insights into your campaigns. Through systematic keyword research and targeted ad text optimisation, we identify savings potential and increase the efficiency of your budget management. Our approach combines proven PPC strategies with innovative methods, so you're always one step ahead in paid search.
Our audit also includes a thorough SEM analysis of your entire search engine advertising activities, which also includes aspects such as landing page performance and conversion optimisation. This results in an improved cost per acquisition (CPA) and a significant increase in your return on investment (ROI). Whether you're just starting out in the world of online marketing or are already an experienced advertiser — our SEA account audit provides you with the necessary data and optimisation recommendations to take your Google Ads, PPC campaigns and paid search ads to the next level.
Rely on our SEA audit to effectively optimise your paid search, use your advertising budget efficiently and be successful in the digital marketing landscape. With our expertise in SEA, PPC, SEM and online marketing, you will receive tailor-made analyses and strategies that help you improve your conversion tracking data and sustainably increase your performance. Experience how to maximise the success of your campaigns and increase your digital visibility with a professional SEA account audit.
In our Google Ads audit, we record all relevant metrics such as click rate, cost per click (CPC), quality score and return on ad spend (ROAS) to give you detailed insights into your campaigns. Through systematic keyword research and targeted ad text optimisation, we identify savings potential and increase the efficiency of your budget management. Our approach combines proven PPC strategies with innovative methods, so you're always one step ahead in paid search.
Our audit also includes a thorough SEM analysis of your entire search engine advertising activities, which also includes aspects such as landing page performance and conversion optimisation. This results in an improved cost per acquisition (CPA) and a significant increase in your return on investment (ROI). Whether you're just starting out in the world of online marketing or are already an experienced advertiser — our SEA account audit provides you with the necessary data and optimisation recommendations to take your Google Ads, PPC campaigns and paid search ads to the next level.
Rely on our SEA audit to effectively optimise your paid search, use your advertising budget efficiently and be successful in the digital marketing landscape. With our expertise in SEA, PPC, SEM and online marketing, you will receive tailor-made analyses and strategies that help you improve your conversion tracking data and sustainably increase your performance. Experience how to maximise the success of your campaigns and increase your digital visibility with a professional SEA account audit.