Advice for fashion e-commerce
The fashion world is fast-paced, trends change rapidly, and competition is intense. In order for your brand to stand out, you need a tailor-made strategy. We optimize your figures: whether returns, marketing efficiency or rebuy rates. Together, we will achieve your individual goals.
These customers
trust us
trust us
„When it comes to professionalism, pan pan is right at the top. I see the full spectrum among our service providers. From onboarding onwards, everything is highly structured – and that's why they deliver results like these.”
Franz Sauerstein
Marketing Director, HOLZRICHTER Berlin
“Any company that runs e-commerce and wants to be successful at it can really benefit from working with you. Whether it's ongoing support or audits like in our case – whenever you simply need someone to challenge things critically from the outside.”
Oliver Schreiber
Head of E-Commerce, Dodenhof
Fashion E-Commerce
Welche Probleme wir lösen
The fashion industry thrives on trends. However, the fast pace often means that central questions slip out of focus. We help you ask the right questions.
Returns
Which levers lower the return rate — through pricing, minimum order values and technology?
Sales & Discounts
Sell as many items as possible at the highest possible price and increase the profitability of the collection.
CAC & CLV
Acquire customers as cheaply as possible — and keep them as long as possible.
Case Studies
Results that matter in the fashion industry
Further fashion projects
Interim Digital Commerce Director
For the fair fashion brand ARMEDANGELS from Cologne, we managed e-commerce for 9 months in 2022/23 and led a team of 40 employees.
Strategy consulting
We provide strategic e-commerce support for Rich & Royal. We don't just optimize revenue and profit – we also keep an eye on return rates, sell-through rates and an effective sales strategy.
SEO consulting
Luxury fashion retail is a challenging industry – especially when it comes to SEO. Following a successful relaunch, Unger is building a much more visible position in the exclusive women's fashion segment over the long term.
Google Ads & marketplaces
MELA stands for sustainable fashion – no compromises. We've been managing MELA's entire paid advertising uncompromisingly for almost 2 years. On Google as well as on the marketplaces ABOUT YOU and Zalando, we deliver maximum performance for the brand within the given media budget.
Scope
What you get from us
P&L analysis
Based on your numbers, we identify potential and projects.
Sales channels
Shopify, Zalando, About You – we show you where your customers search for you and how to reach them.
Strategically relevant
Pricing & discount strategies
Our goal is for you to sell as much merchandise as possible at high prices and reduce your dependence on sale.
Marketing strategy
Whether pull or push marketing: we shed light on the many possibilities of digital marketing.
Agency consulting
With our help, you find the right agencies – and part ways with the wrong ones.
Long-term support & monitoring
Regular analysis and adjustments secure lasting success.
Get started with your E-Commerce shop now
Would you like to take your online shop to the next level? Together, we develop the perfect SEO strategy to sustainably increase your sales.
Our services for your success in the fashion industry
SEO
Get your products to the top positions in search results and attract new customers in a targeted manner.
SEA
Use tailored campaigns to reach your target audience directly and increase sales.
Strategy consulting
Develop a digital strategy with us that optimally positions your shop in the competition.
AI
We'll help you increase the value of your traffic and the revenue of your online store.
Get in touch
We'll get back to you with an answer within 24 hours — we promise.
FAQ
What matters for a successful e-commerce strategy?
In e-commerce, every detail decides your success – from the right positioning to the technical performance of your shop. Customers expect intuitive navigation, fast load times and relevant content. A well-thought-out e-commerce strategy combines data-driven optimization with technical know-how to maximize your reach and increase your conversion rate. Whether you want to establish a niche brand, serve local searches or reach a broad audience – with the right strategy, your shop doesn't just get found, it also convinces, lastingly.
Why is an e-commerce consultant important for my company?
An e-commerce consultant helps companies align their online marketing activities strategically, define the right goals and achieve sustainable growth. With sound expertise and practical solutions, a consultant helps optimize digital business models and secure success in digital commerce.
How do agencies support the development of an e-commerce project?
Agencies provide comprehensive support in planning and developing a successful e-commerce project. They analyze requirements, implement technological solutions and help make digital processes efficient. This creates the foundation for a scalable and competitive online presence.
What advantages does e-commerce consulting offer founders and companies?
Whether you're a founder or an established company – e-commerce consulting delivers individual strategies to successfully scale digital business models. Experts share practical knowledge, optimize sales, and help build long-term independence in the digital market.
How can an e-commerce consultant help scale my business?
An experienced e-commerce consultant analyzes existing processes and develops tailored strategies to scale your business in a targeted way. By using innovative technologies and optimizing online marketing activities, efficiency is increased and growth is sustainably driven.
Why is a strong network crucial in e-commerce?
A well-established network offers valuable resources, partners and experts from the e-commerce field. By exchanging ideas with specialists from different industries, companies can benefit from best practices, open up new markets and accelerate their digital transformation.
How does working with an e-commerce agency work?
Working with an e-commerce agency starts with a thorough analysis of your current strategy, your goals and your company's requirements. The experts then develop a tailored roadmap, implement optimizations, and support you as your digital commerce continues to evolve.
What role does understanding digital processes play in e-commerce?
A deep understanding of digital business models and market mechanisms is essential to succeed in a competitive landscape. Through targeted e-commerce consulting, companies gain the know-how to make sound decisions independently and hold their ground in the market long-term.
How can I optimise my E-Commerce website with SEO tools?
SEO tools such as Ahrefs or Semrush analyse keywords, backlinks, and the technical quality of your website. They give you valuable tips to further develop your E-Commerce SEO strategy and improve your online shop.
How can SEA support my e-commerce business?
SEA brings immediate extra visibility and specifically drives traffic to your e-commerce shop. Data-driven ads reach potential customers right when they're searching for your products. The right SEA strategy optimizes your budget, increases the conversion rate and complements your SEO measures for sustainable success.
How often should an E-Commerce site be last updated?
A clear page structure makes it easy for users and crawlers to find their way around your site. Category pages should be well thought out and connected to internal links to improve the user experience.
How can artificial intelligence (AI) improve e-commerce?
AI optimizes e-commerce through automation, personalization and data-driven decisions. It increases the conversion rate with individual product recommendations, improves customer service through chatbots and enables dynamic pricing. With the right e-commerce consulting, you can use AI specifically to drive your growth.
Why is strategy consulting crucial in e-commerce?
Strategy consulting helps you define clear goals, optimize your business model and secure sustainable growth. Through individual analysis and tailored measures, you can scale your e-commerce efficiently, leverage competitive advantages and succeed in the long term.
Any questions left unanswered?
Client interviews
What our clients say about us
Our clients, in their own words, on what it's like to work with us.
