B2B SEO & GEO: More qualified leads from Google & AI
Long sales cycles, multiple stakeholders, products that need explaining – we know your playing field and generate traffic that turns into real leads.
We're proud of these references
"We worked with pan pan for over two years at everstox and were thoroughly satisfied. A great team that works and delivers in a highly structured way. We achieved very strong SEO results with pan pan and are glad we now have a solid foundation to keep building on."
Kristina Mertens
Head of Marketing, everstox
"An overdeliver from day one – we got more than we expected, especially in the SEO groundwork. The biggest difference is the understanding of the entire customer journey. We hadn't had that with any agency before."
Dominik Englputzeder
Managing Director, Englputzeder GmbH
„We're now ranking in the top 3 for very important keywords. For the big keywords like 'shisha tobacco', we used to be happy just to make page one."
Moritz Otten
Managing Director, MOZE Shisha
Find out what role B2B SEO can play for your pipeline.
"Don't follow every trend, set standards instead. With pan pan, I'm building the foundation for your strategic growth."
Benjamin Uhlmann
Founder of pan pan
Our services for your success in tourism
SEO
Your website becomes a digital magnet – visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and convert – no wasted spend, full impact.
Strategy consulting
No bullshit, no empty promises – we develop a clear plan that really moves you forward.
AI
We help you increase the value of your traffic and the revenue of your online store.
"We turn down clients too. If SEO isn't a business case for you, we'll tell you in the first call – before you burn any budget."
Benjamin Uhlmann
Founder of pan pan
Our process
How pan pan works
Our transparent process leads you to success in a targeted way.
Analysis
We start with an SEO analysis of your market and business goals to identify the key optimization potential.
Strategy
We develop an individual SEO strategy that involves all project stakeholders and is geared toward your measurable success.
Implementation & monitoring
We implement the strategy and continuously monitor organic performance. Transparent reporting lets you track ROI at any time.
Your Google Ads audit experts
„A B2B buying process takes months. Our job is to have the right page showing up on Google at every one of those stages – not just at the very end.“
Corinna Weiß
Head of Account Management
„Your customers are now asking ChatGPT for providers too. We make sure you show up in those answers – and measure whether it's working.“
Stefanie Sommer
SEO Manager
Scope
How we do GEO & SEO in B2B
A good B2B SEO strategy has to cover the entire customer journey: from the first search for information through solution evaluation to the final request for a quote.
SEO Audit
We analyze your website to uncover the biggest optimization potential – as a one-off or as an audit package.
SEO Audit →Technical foundation & crawlability
Crawlability, indexing, JS rendering, Core Web Vitals, security (HTTPS), meta tags, URL structure and structured data.
Technical SEO →Strategically relevant
AI/GEO readiness
We increase your visibility in LLMs and AI overviews through targeted measures for AI crawlers.
AI visibility / GEO →Content & relevance
We support potential leads throughout their decision-making process with compelling content.
Content SEO →SEO relaunch consulting
We support you through your website relaunch with proven SEO methods and make sure your traffic is retained.
International & local
hreflang logic, country setups and local visibility – so you're found more easily in your region and can open up new markets.
International & local SEO →FAQ
Your questions, our answers
Our goal is long-term partnerships with our clients. That's why it matters to us to clear up every open question about the website relaunch transparently before a project starts.
Is SEO even worth it for my B2B business?
Not always – and we'll tell you honestly. With small search volumes or very specialized niches, paid search or sales may be the faster route. In the free initial consultation, we check whether SEO is a business case for you. If not, we'll tell you – before you burn any budget.
You run an audit and send me an 80-page error list, right?
No. A technical audit quickly finds 200 points – but only a handful of those actually move your ranking. Our job is to find and prioritize exactly those, instead of handing you a list to work through.
How do you make sure traffic actually turns into inquiries?
We don't start with keywords, we start with your sales team: which questions keep coming up in sales conversations? We answer exactly those on Google – so leads come in already pre-informed. Ranking without inquiries is worthless to us.
How quickly will my page rank #1?
No one can honestly promise that. What we do promise: you'll always understand what your budget is working toward and which metric is moving right now. Early movement usually shows after 3–6 months, noticeable lead effects over the longer sales cycle after 6–12 months.
What changes for us because of AI and tools like ChatGPT?
Your customers are now asking LLMs for providers too. We make sure you show up in those answers and in the AI overviews – and measure whether it's working. That's not an add-on for us, it's part of B2B visibility.
Free initial consultation
Find out in 30 minutes what your account needs.
Where are you now – and where do you want to go? In this 30-minute call, we'll talk about your goals, your current situation and possible next steps.
Benjamin Uhlmann
Founder of pan pan
No preparation needed – we'll ask the questions.
Together we'll look at whether an audit is the right fit for you.
You'll get immediate clarity on sensible next steps.
What sets us apart as a B2B SEO agency
Trust is crucial when looking for the right partner to optimize your site's search engine. We know that the B2B sector is about more than just rankings. It's about measurable business results and sustainable growth. Our approach is based on three pillars that set us apart from other agencies.
Deep B2B understanding
We focus exclusively on B2B companies to understand the complex buying processes of your customers. Our understanding enables us to develop tailored strategies that take your individual goals into account.
Experience and expertise
Our experience from numerous successful projects shows that our holistic approach works. We combine technical knowledge with strategic content marketing and sustainable link building. This bundled know-how enables us not only to achieve top rankings for your B2B websites, but above all to generate qualified leads.
Partnership-based SEO support
Our SEO support is transparent and results-oriented. We see ourselves as partners and focus on the KPIs that really matter for your sales. Through transparent reporting, you can track the success at any time. We support you from the initial SEO analysis to the sustainable growth of your brand.
B2B SEO agency for sustainable growth through Google search
Als spezialisierte B2B SEO Agentur unterstützen wir Unternehmen dabei, über die organische Suche planbar qualifizierte Leads zu gewinnen. Anders als im B2C sind Kaufentscheidungen im B2B komplex, mehrstufig und von langen Verkaufszyklen geprägt – eine wirksame B2B SEO Strategie muss diese Besonderheiten von Anfang an mitdenken. Genau hier setzt unsere B2B SEO Beratung an: Wir analysieren deinen Markt, deine Wettbewerber und die Suchintention deiner Zielgruppe und leiten daraus konkrete Maßnahmen ab, die auf deine Vertriebsziele einzahlen.
Ob technisches SEO, Content oder der Aufbau problemorientierter Serviceseiten – als erfahrener SEO Berater für B2B priorisieren wir die Hebel, die bei dir am schnellsten Wirkung zeigen. Dabei behalten wir nicht nur klassische Rankings im Blick, sondern auch deine Sichtbarkeit in AI Overviews und LLMs wie ChatGPT, die im B2B-Rechercheprozess zunehmend wichtiger werden.
Suchst du eine SEO Agentur, die B2B nicht nebenbei macht, sondern versteht, wie Buying Center entscheiden und Sales Cycles funktionieren? Dann lass uns in einem kostenlosen Erstgespräch prüfen, ob SEO für dein Unternehmen ein echter Business Case ist – ehrlich, datenbasiert und ohne leere Versprechen.
Ob technisches SEO, Content oder der Aufbau problemorientierter Serviceseiten – als erfahrener SEO Berater für B2B priorisieren wir die Hebel, die bei dir am schnellsten Wirkung zeigen. Dabei behalten wir nicht nur klassische Rankings im Blick, sondern auch deine Sichtbarkeit in AI Overviews und LLMs wie ChatGPT, die im B2B-Rechercheprozess zunehmend wichtiger werden.
Suchst du eine SEO Agentur, die B2B nicht nebenbei macht, sondern versteht, wie Buying Center entscheiden und Sales Cycles funktionieren? Dann lass uns in einem kostenlosen Erstgespräch prüfen, ob SEO für dein Unternehmen ein echter Business Case ist – ehrlich, datenbasiert und ohne leere Versprechen.