B2B SEO consulting by pan pan
Our B2B SEO advice helps you to increase your sales via Google search. With our holistic approach as a specialized B2B SEO agency, we look at your entire company and generate more traffic in the search engines, which becomes qualified leads.
Successfully implemented projects
SEO Consulting
Logistics & fulfillment pose major challenges for many e-commerce companies. Our customer Everstox sheds light on the darkness and helps retailers set up the best possible processes. And we're helping Everstox get even more retailers to find this great service via Google.
SEO Consulting
We back one of the largest retailers of tanks & accessories and help even more customers find the products via Google. In addition to the primary shop, we also support half a dozen other specialized shops in SEO.
SEA Consulting
Together with Wurm, we have developed a strategy for how the website can reach even more retailers via Google Ads and what ways there are also to be able to use Google Shopping in B2B.
Why B2B SEO is your game changer
Increase your turnover
Reach decision makers exactly when they are looking for solutions and thus shorten your sales cycle through targeted B2B search engine optimization.
Become more digitally visible
Build up thought leadership and position yourself as an industry expert right in front of your niche target group with SEO for B2B companies.
Secure long-term success
Invest in sustainable visibility that continuously generates qualified leads — regardless of fluctuating advertising budgets.
Lay the foundation for sustainable digital success now
Why classic SEO strategies are reaching their limits in B2B
In B2B search engine marketing, buying decisions are complex and sales cycles are long. Unlike in the B2C sector, it is not about impulse purchases, but about well-founded decisions, often supported by several stakeholders. A successful B2B SEO strategy must map the entire customer journey — from the initial search for information to the solution evaluation to the final request for a quote. We understand the unique challenges in online marketing and SEO for B2B and develop strategies that are tailored exactly to your buyer persona and their needs.
Features
Our core areas in SEO for B2B & Co.
We offer you a comprehensive selection of SEO services that strengthen your online presence and make your website fit for the future. Discover our specialized offer and find the perfect solution for your individual requirements.
SEO audit
We analyze your website to uncover all optimization potential.
SEO relaunch consultation
We support you in relaunching your website using proven SEO methods.
Technical SEO
We improve the technical structure of your website for optimal performance.
Local SEO
We optimize your local presence so that you can be found more easily in your region.
Content SEO
We make your content search engine friendly and compelling.
International SEO
We help you to grow internationally and open up new markets.
GEO and AI SEO
We increase your visibility in LLMs and AI overviews through targeted measures for AI crawlers.
OUR PROCESS
3 easy steps to success
Our transparent process will guide you to success in a targeted manner.
Analysis
We start with an SEO analysis of your market and business goals to identify the decisive optimization potential.
Strategy
We develop an individual SEO strategy that involves all project participants and is geared towards your measurable success.
Implementation & Monitoring
We implement the strategy and continuously monitor organic performance. With transparent reporting, you can understand the ROI at any time.
That's what you get from us
Keyword research specifically for e-commerce
Find exactly the search terms that your target group uses and optimize your shop specifically for them.
Structure of category pages
Structure your shop so that customers and search engines love it equally.
Technology & AI solutions
Optimize the technical aspects of your shop for better load times, mobile usage, and crawllability.
Competitive analysis
Analyze your competition and identify opportunities that move your store forward.
Monitoring and reporting
Keep an eye on all relevant KPIs and optimize continuously.
Off-Page-Optimierung
Strengthen your domain authority with high-quality backlinks and targeted off-page measures.
What sets us apart as a B2B SEO agency
Trust is crucial when looking for the right partner to optimize your site's search engine. We know that the B2B sector is about more than just rankings. It's about measurable business results and sustainable growth. Our approach is based on three pillars that set us apart from other agencies.
Deep B2B understanding
We focus exclusively on B2B companies to understand the complex buying processes of your customers. Our understanding enables us to develop tailored strategies that take your individual goals into account.
Experience and know-how
Our experience from numerous successful projects shows that our holistic approach works. We combine technical knowledge with strategic content marketing and sustainable link building. This bundled know-how enables us not only to achieve top rankings for your B2B websites, but above all to generate qualified leads.
Partnership-based SEO support
Our SEO support is transparent and results-oriented. We see ourselves as partners and focus on the KPIs that really matter for your sales. Through transparent reporting, you can track the success at any time. We support you from the initial SEO analysis to the sustainable growth of your brand.
E-commerce consulting
Get started now with B2B SEO
Take your e-commerce business to the next level! With our tailor-made e-commerce advice, we optimize your strategy and create the basis for sustainable success.
Get in touch
We'll get back to you with an answer within 24 hours — we promise.
FAQ
B2B SEO: Your questions, our answers
What does a B2B SEO agency do?
E-Commerce SEO optimises your e-commerce website so that it is better found in search results on Google and Co. With a well-thought-out SEO strategy, you can reach more e-commerce customers, improve the user experience and increase your sales in the long term.
What is the difference between B2B and B2C SEO?
On-page optimisation includes improving page structure, internal linking and product descriptions. A clear page structure helps search engine crawlers understand your shop better. Use SEO tips such as optimising category pages and using long-tail keywords.
Why is SEO essential for B2B companies?
Google Search Console shows how your site is doing in search results pages. It helps you identify technical issues, fix crawler errors, and analyse keyword data for your E-Commerce SEO strategy.
How quickly can I see results in B2B SEO?
Long-tail keywords are specific searches such as “buy the best sneakers for kids.” They specifically attract users who are looking for exactly what you offer and thus improve your conversion rate. They are a central step for your E-Commerce SEO success.
How do I choose the right B2B SEO agency?
Internal links improve navigation on your website and help search engine crawlers understand the structure of your shop system. Targeted internal linking increases the visibility of category pages and articles.
What role does AI SEO play in B2B?
Product descriptions should offer unique content that addresses the needs of your E-Commerce customers. Use long-tail keywords to increase relevance and integrate user-generated content, such as reviews, for more trust.
How do you analyze our B2B competitors?
A clear page structure makes it easy for users and crawlers to find their way around your site. Category pages should be well thought out and connected to internal links to improve the user experience.
What does the communication and reporting process look like?
SEO tools such as Ahrefs or Semrush analyse keywords, backlinks, and the technical quality of your website. They give you valuable tips to further develop your E-Commerce SEO strategy and improve your online shop.
Which E-Commerce SEO tips improve the user experience?
Optimised load times, an intuitive page structure and appealing product descriptions improve the user experience. Get better results in search results with high-quality images, how-to videos, and helpful tips.
Any questions left unanswered?