Performance-based Google Ads & Bing Ads management

We only make money when you make money. That's why we measure ourselves on one number: your return. No reporting on impressions or clicks, just campaigns that scale profitably.
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Revenue tripled, ROAS held
What started as an SEO-only mandate for wowtamins quickly became clear: Google is shifting the SERPs radically toward Shopping and Paid. So we brought SEA on board as a service – and tripled revenue, while consistently holding the minimum ROAS. We're paid purely on a commission basis. Instead of manual product data upkeep, we integrated Channable and fully exploit the synergies between SEO and SEA – both channels work together instead of running side by side.
Market leader through scaled ads
Personalizable children's books are an emotional product – and that's exactly why they're hard to place in Google & Microsoft Ads. For almost three years we've managed Librio's ad accounts and scaled distribution from a small level to over 15 countries – today Librio is one of the market leaders in its category. After a strong collaboration, we enabled the team through targeted knowledge transfer to run SEA independently in-house today.
Data-driven ads for fashion
Fast-changing collections, sale periods and fluctuating demand are a major challenge for many fashion companies. For Rich & Royal, we developed a Google Ads structure that always delivers the right products to the right customers. At its core is a self-built script that detects live which SKUs are currently selling fast and which aren't – and categorizes them automatically. That way we decide, data-driven and in real time, which products get the most Google Ads spend.
Focus on digital visibility

How we turn SEA into a predictable revenue channel

Commission model

We only earn when you earn. No huge retainer that runs regardless of results – our fee is directly tied to your revenue & profit.

Budget where it performs

Using our own scripts and feed automation, we steer spend live to the products with the best margin – instead of distributing budget by gut feeling.

SEO understanding included

Whether it's ads only or both channels together – we bring the SEO understanding to save budget where you're already winning organically.

"Switching agencies, we started the season extremely strong – almost 100% year-over-year growth in the first two months, now at just under 60%.“

Dominik Englputzeder
Managing Director, Englputzeder GmbH

„What I really like is the focus on goals – that constant questioning: what's the biggest next lever we can pull right now?"

Franz Sauerstein

Marketing Director, HOLZRICHTER Berlin

„Three years ago you supported us with the switch to Performance Max. That went very successfully and we were pretty happy, because it was fast, uncomplicated and really, really good.“

Oliver Schreiber

Head of E-Commerce, Dodenhof

FAQ

How does pan pan work as a Google Ads agency?

In our FAQ section, we answer the most common questions about SEA.
How is your fee calculated – what does “commission-based“ mean?
We don't work with an hourly retainer that runs regardless of results, but on a commission basis: our fee is tied to the revenue or spend you achieve through ads, subject to a minimum ROAS. If it goes well, we earn along with you – if it doesn't, you'll feel that in our invoice too. That way we're in the same boat, instead of billing hours. We discuss the exact scale in the initial consultation, since it depends on margin and volume.
What happens if the agreed ROAS isn't reached?
At the start, we jointly set a minimum ROAS we agree to be measured against. We maintain this in our projects even during significant scaling. If campaigns fall below it, we don't keep turning up the open budget – we correct the targeting until the goal is met again. You don't pay us to burn budget.
From what ad budget does working together make sense?
In general, SEA needs enough data volume for optimization to work. A PMax campaign, for instance, needs at least 30 conversions a month. We'll tell you honestly in the initial consultation whether your budget is enough – even if the answer is that it's not (yet) worth the effort for you. A mandate that doesn't work for either side is no use to us.
How quickly do I see initial results?
You usually see first signals on targeting within the first few days; solid statements about ROAS and scaling typically take a few weeks – depending on data volume and seasonality. We don't promise overnight miracles, but a clean setup that holds up.
Does my Google Ads account belong to me – even if we part ways?
Yes, always. The account, the campaigns and all data belong to you. We work in your structure, not a separate one you'd lose if we part ways. If you want to leave, you leave with everything we've built.
What if I want to bring SEA in-house later?
Then we'll support you in doing that, rather than holding onto you. At Librio, we brought the team through workshops and knowledge transfer over almost three years to the point where they run SEA independently today. If your goal is in-house, we build things transparently and ready for handover from the start.
Do you also work internationally and in multiple languages?
Yes. We've scaled accounts across more than 15 countries (Librio) and manage multilingual campaigns including feed management via Channable. Cross-country structure, localized keywords and market-specific targeting are standard for us, not an upcharge.
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Your Google Ads audit experts

„A fixed retainer rewards showing up. We'd rather be paid for results – that sharpens the focus on where the real money is.“

Benni
Founder of pan pan

„The most exciting levers are rarely in the ad itself, but in the product feed. If you ignore that, you're only optimizing the surface.“

Kathi
Head of SEA
our process

3 steps to profitable Google Ads

Get in touch now

Goal & figures

We discuss together what you measure your Google Ads success by: minimum ROAS, target CM3, and other relevant KPIs. We only get started once we fully understand your goals.

Setup & automation

We build a campaign structure in your account that pays exactly into your goals. We also connect Channable for clean feeds and set up our scripts that steer budget live toward the products that are selling.

Daily account work

We maintain the agreed ROAS and scale as soon as demand and efficiency allow. A/B tests and continuous feed optimization run alongside. We don't stubbornly stick to one strategy – we put the results back on the test bench every day.
Reliable partners who put your growth first.
Every agency writes that. With us, it's in the contract: we work on a commission basis, so we only earn when you earn. Not just a marketing phrase about being in the same boat – a business model.
Arrange a strategy meeting now
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Kostenloses Erstgespräch vereinbaren
Scope

What you get from us

Workshops

Whether it's a one-off audit, ongoing workshops or permanent support, we bring everyone involved to the table.

Google requirements

We know what requirements Google has for SEA. We always stay current, know all the best practices, and use that potential for you.

Strategically relevant

Technology & automation

Instead of manual work in an open account: our own scripts that detect live which products are selling, and Channable, which keeps your feeds automatically clean.

Strategy

Transparency and reliability are the success factors in our SEA project management process.

Analysis

We monitor your Google Ads account daily and act quickly if performance isn't optimal.

Performance measurement

Are your Google Ads campaigns running efficiently? Let's find out together!

Free initial consultation

Find out in 30 minutes what your account needs.

Where do you stand today – and where do you want to go? In this 30-minute call, we'll talk about your goals, your current situation and possible next steps.
Benjamin Uhlmann
Founder of pan pan
No preparation needed – we'll ask the questions.
Together we'll look at whether an audit is the right fit for you.
You'll get immediate clarity on sensible next steps.
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info@panpan.digital

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Kundeninterviews

Das sagen unsere Kunden über uns

Unsere Kunden erzählen im O-Ton, wie die Zusammenarbeit läuft.

Vanatari
▶
3:27

„Ihr wartet nicht darauf, dass wir sagen, was zu tun ist – ihr bringt selbst Ideen ein und treibt neue Themen aktiv voran.”

Vanatari
·
Nahrungsergänungsmittel
Gepp's
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3:36

„Mit der Shopify-Migration und den Projekten dahinter konnten wir enormes Umsatzwachstum erzielen.”

Gepp's
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Feinkost
Englputzeder
▶
4:41

“A team that thinks ahead strategically, understands the entire purchase process and works extremely professionally.”

Englputzeder
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Performance Marketing
MOZE
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4:19

“The measures really make an impact – and for important keywords, we’re now right at the top.”

MOZE
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SEO
HOLZRICHTER Berlin
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3:04

“It feels like climbing the stairs together – always with an eye on the next biggest lever.”

HOLZRICHTER Berlin
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E-Commerce

We are a Google Partner!

We're a Google Partner, which means we meet Google's high performance, spending, and certification requirements. The Google Partner Program honors agencies that meet high quality standards in managing Google Ads. Participating partners must meet certain requirements, such as demonstrably successful campaign management and proof of expertise through Google Ads certifications. As a Google Partner, companies have access to exclusive training, tools and support from Google, which allows them to optimally advise their customers and make their advertising campaigns even more effective.

Efficient feed management with Channable

To make your SEA campaigns even more successful, we use Channable — one of the best tools for feed management. With Channable, we can optimally adapt, structure and tailor product data to platforms and their individual requirements. Why do we use Channable? The tool lets us optimize data feeds in real time and tailor them individually to the requirements of each platform. That way we make sure your products are always displayed in top quality and perfectly tailored to your target group. With Channable as part of our tool set, we show you: at pan pan, we use cutting-edge technologies to give you the best results. Our goal is not only to offer you efficiency and innovation, but also trust in the quality of our work.

Our services for your success

SEO

With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
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SEA

We place ads that stand out and drive conversions—SEA with maximum impact and no wasted spend.
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Strategy consulting

We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
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AI

We'll help you increase the value of your traffic and the revenue of your online store.
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