E-commerce SEO consulting by pan pan
Our SEO advice will help you increase your sales via Google search. With our holistic approach, we look at your entire company and generate relevant traffic. Find out how pan pan helps you achieve your business goals.
Successfully implemented projects
SEO Consulting
SEO for Miss Pompadour is a unique project. Great developers meet outstanding content – our task is “only” to structure it efficiently and adapt it to the requirements of search engines.
SEO Consulting
A full-scale relaunch across Europe? A product range of tens of thousands of items? The demands and complexities of our SEO project with Babymarkt were significant – and still are. But the results speak for themselves.
Interim Digital Commerce Director
For the Cologne-based fair fashion brand ARMEDANGELS, we led the e-commerce operations for 9 months in 2022/23, managing a team of 40 employees.
How it works
Learn with your system: Shopify, Shopware & Co.
We understand that every online shop is based on a specific technological basis. Our holistic approach and the use of technology and AI solutions enable us to develop a suitable SEO strategy for a wide range of platforms. In doing so, we take into account the special features of your system to achieve the best possible results.
Shopify SEO
We are familiar with the specific features of Shopify and use the system's strengths for your SEO strategy. Our focus is on maximizing your store's visibility within the Shopify structure and exploiting its full potential. Through numerous customer projects, we have established a standard catalog of measures for Shopify SEO, which guarantees quick results.
Shopware SEO
As a flexible and powerful platform, Shopware offers many options for comprehensive SEO optimization. Successful customer projects such as UNGER and MOZE show: We know the technical subtleties and are able to sustainably improve the ranking of your Shopware site with targeted measures.
SEO for other shop systems
Even away from the big systems, we develop individual SEO strategies that are perfectly tailored to your technical basis. Whether WooCommerce, Magento, PrestaShop or Gambio — through our expertise in technology and AI, we find the right solutions to increase the findability of your shop.
Features
An overview of our SEO services
We offer you a comprehensive selection of SEO services that strengthen your online presence and make your website fit for the future. Discover our specialised offer and find the perfect solution for your individual requirements.
SEO audit
We analyse your website to uncover all optimisation potential.
SEO relaunch consultation
We support you in relaunching your website using proven SEO methods.
Technical SEO
We improve the technical structure of your website for optimal performance.
Local SEO
We optimise your local presence so that you can be found more easily in your region.
Content SEO
We make your content search engine friendly and compelling.
International SEO
We help you to grow internationally and open up new markets.
OUR PROCESS
3 easy steps to success
Our transparent process will guide you to success in a targeted manner.
Analysis
We start by analyzing your online shop and your business goals to identify optimization potential.
Strategy
We develop an individual SEO strategy that involves all project participants and is geared towards your success.
Implementation & monitoring
We implement the strategy and continuously monitor organic performance. With transparent reporting, you can track your success at any time.
That's what you get from us
Keyword research specifically for e-commerce
Find exactly the search terms that your target group uses and optimize your shop specifically for them.
Structure of category pages
Structure your shop so that customers and search engines love it equally.
Technologie & KI-Lösungen
Optimize the technical aspects of your shop for better load times, mobile usage, and crawllability.
Wettbewerbsanalyse
Analyze your competition and identify opportunities that move your store forward.
Monitoring and reporting
Keep an eye on all relevant KPIs and optimize continuously.
Off-Page-Optimierung
Strengthen your domain authority with high-quality backlinks and targeted off-page measures.
Trusted partners dedicated to your growth.
Our mission is to get companies and their websites back on track when they're struggling digitally. We see ourselves as a reliable partner who puts your growth first by developing customized strategies that lead to lasting success.
E-commerce consulting
Get started with e-commerce SEO now
Take your e-commerce business to the next level! With our tailor-made e-commerce advice, we optimize your strategy and create the basis for sustainable success.
Lay the foundation for sustainable digital success now
Get in touch
We'll get back to you with an answer within 24 hours — we promise.
FAQ
E-commerce SEO consulting:
Your questions, our answers
How long does it take until I see the first SEO successes in my online shop?
Sustainable SEO success takes time, since search engine optimization is a long-term process. The first positive changes or top rankings in e-commerce traffic are often visible after 3 to 6 months, but significant and stable results are usually only achieved after 9 to 12 months. As your e-commerce SEO partner, we work continuously to grow your online shop.
What role does the choice of my shop system (e.g. Shopify, Shopware) play for SEO success?
The choice of your shop system plays an important role, since the technical foundation sets the possibilities for your website structure. Our e-commerce SEO consulting specializes in applying best practices for different shop systems like Shopify and Shopware. We know the specifics and make sure your online shop has the ideal technical prerequisites for good e-commerce SEO.
Do I need to redesign my entire online shop to implement SEO measures?
A complete relaunch is usually not necessary to achieve SEO success. Our SEO experts analyze your existing website and recommend targeted tips and measures. Often it's enough to optimize the website structure and create new content to position your brands and products better in search results.
How do you measure the success of your SEO measures for my online shop?
We measure the success of our e-commerce SEO measures using clearly defined metrics that we agree on together. Before we start, we carry out a comprehensive SEO audit to capture the exact status quo. To track development in search results, we use professional SEO tools and Google Search Console. We look not just at rankings, but also at the growth in qualified e-commerce traffic and the conversion rate, to make sure we reach our shared goal and that the results pay directly into your revenue.
How does SEO for an online shop differ from SEO for a classic company website?
While the basic principles of search engine optimization stay the same, e-commerce SEO has a strong focus on keyword research for products and category pages. Our goal is to find the right keywords, not just to generate traffic, but to reach users with purchase intent. That requires a specific content strategy and a user experience geared toward sales.
Is SEO still relevant in e-commerce?
SEO remains crucial for the sustainable success of online shops. Since search engines like Google constantly evolve their algorithms, it's more important than ever to know SEO best practices and pursue a well-founded content strategy. Through targeted e-commerce SEO, your website stays visible and relevant, which leads to qualified e-commerce traffic and measurable results over the long term.
Can I do SEO for the online shop myself?
Doing SEO yourself is possible, but it requires a lot of time, experience and the right resources, such as SISTRIX, a powerful crawling tool, and more. While our tips and guides can help you take the first steps, working with a professional SEO agency is often the faster route to sustainable SEO success. An SEO expert makes sure every aspect is covered, from technical website structure to keyword research for your products.
Can an e-commerce SEO agency deliver guaranteed results?
As an e-commerce SEO agency, we can't give fixed guarantees for specific search results, since success depends on many external factors. Our goal is to sustainably increase the visibility of your online shops by building every step of your strategy on solid analysis. Through continuous optimization of content, product pages and your entire website, we work to achieve measurable results in search engines.
Any questions left unanswered?