E-commerce SEO consulting by pan pan
Our SEO advice will help you increase your sales via Google search. With our holistic approach, we look at your entire company and generate relevant traffic. Find out how pan pan helps you achieve your business goals.
Successfully implemented projects
SEO Consulting
SEO for Miss Pompadour is a unique project. Great developers meet outstanding content – our task is “only” to structure it efficiently and adapt it to the requirements of search engines.
SEO Consulting
A full-scale relaunch across Europe? A product range of tens of thousands of items? The demands and complexities of our SEO project with Babymarkt were significant – and still are. But the results speak for themselves.
Interim Digital Commerce Director
For the Cologne-based fair fashion brand ARMEDANGELS, we led the e-commerce operations for 9 months in 2022/23, managing a team of 40 employees.
Why e-commerce SEO is a game changer for your shop
Increase your turnover
Through targeted SEO measures, you increase the visibility of your online shop, which attracts more customers and can sustainably increase your sales.
Become more digitally visible
A better ranking in organic search and free listings (Organic shopping) ensures that more potential customers become aware of your products.
Ensuring long-term success
SEO ensures sustainable traffic. With continuous optimization, your shop will remain successful in the long term.
How it works
Learn with your system: Shopify, Shopware & Co.
We understand that every online shop is based on a specific technological basis. Our holistic approach and the use of technology and AI solutions enable us to develop a suitable SEO strategy for a wide range of platforms. In doing so, we take into account the special features of your system to achieve the best possible results.
Shopify SEO
We are familiar with the specific features of Shopify and use the system's strengths for your SEO strategy. Our focus is on maximizing your store's visibility within the Shopify structure and exploiting its full potential. Through numerous customer projects, we have established a standard catalog of measures for Shopify SEO, which guarantees quick results.
Shopware SEO
As a flexible and powerful platform, Shopware offers many options for comprehensive SEO optimization. Successful customer projects such as UNGER and MOZE show: We know the technical subtleties and are able to sustainably improve the ranking of your Shopware site with targeted measures.
SEO for other shop systems
Even away from the big systems, we develop individual SEO strategies that are perfectly tailored to your technical basis. Whether WooCommerce, Magento, PrestaShop or Gambio — through our expertise in technology and AI, we find the right solutions to increase the findability of your shop.
Features
An overview of our SEO services
We offer you a comprehensive selection of SEO services that strengthen your online presence and make your website fit for the future. Discover our specialised offer and find the perfect solution for your individual requirements.
SEO audit
We analyse your website to uncover all optimisation potential.
SEO relaunch consultation
We support you in relaunching your website using proven SEO methods.
Technical SEO
We improve the technical structure of your website for optimal performance.
Local SEO
We optimise your local presence so that you can be found more easily in your region.
Content SEO
We make your content search engine friendly and compelling.
International SEO
We help you to grow internationally and open up new markets.
OUR PROCESS
3 easy steps to success
Our transparent process will guide you to success in a targeted manner.
Analysis
We start by analyzing your online shop and your business goals to identify optimization potential.
Strategy
We develop an individual SEO strategy that involves all project participants and is geared towards your success.
Implementation & monitoring
We implement the strategy and continuously monitor organic performance. With transparent reporting, you can track your success at any time.
That's what you get from us
Keyword research specifically for e-commerce
Find exactly the search terms that your target group uses and optimize your shop specifically for them.
Structure of category pages
Structure your shop so that customers and search engines love it equally.
Technology & AI solutions
Optimize the technical aspects of your shop for better load times, mobile usage, and crawllability.
Competitive analysis
Analyze your competition and identify opportunities that move your store forward.
Monitoring and reporting
Keep an eye on all relevant KPIs and optimize continuously.
Off-page optimization
Strengthen your domain authority with high-quality backlinks and targeted off-page measures.
E-commerce consulting
Get started with e-commerce SEO now
Take your e-commerce business to the next level! With our tailor-made e-commerce advice, we optimize your strategy and create the basis for sustainable success.
Lay the foundation for sustainable digital success now
Get in touch
We'll get back to you with an answer within 24 hours — we promise.
FAQ
What is important when it comes to SEO in e-commerce?
Your questions, our answers
How long does it take until I see the first SEO successes in my online shop?
E-Commerce SEO optimises your e-commerce website so that it is better found in search results on Google and Co. With a well-thought-out SEO strategy, you can reach more e-commerce customers, improve the user experience and increase your sales in the long term.
Which on-page optimisations are particularly important for online shops?
On-page optimisation includes improving page structure, internal linking and product descriptions. A clear page structure helps search engine crawlers understand your shop better. Use SEO tips such as optimising category pages and using long-tail keywords.
How do I use Google Search Console for e-commerce SEO?
Google Search Console shows how your site is doing in search results pages. It helps you identify technical issues, fix crawler errors, and analyse keyword data for your E-Commerce SEO strategy.
What are long-tail keywords and why are they important?
Long-tail keywords are specific searches such as “buy the best sneakers for kids.” They specifically attract users who are looking for exactly what you offer and thus improve your conversion rate. They are a central step for your E-Commerce SEO success.
What role does internal linking play for SEO in online shops?
Internal links improve navigation on your website and help search engine crawlers understand the structure of your shop system. Targeted internal linking increases the visibility of category pages and articles.
What SEO tips are there for better product descriptions?
Product descriptions should offer unique content that addresses the needs of your E-Commerce customers. Use long-tail keywords to increase relevance and integrate user-generated content, such as reviews, for more trust.
Why is page structure crucial for e-commerce SEO?
A clear page structure makes it easy for users and crawlers to find their way around your site. Category pages should be well thought out and connected to internal links to improve the user experience.
How can I optimise my E-Commerce website with SEO tools?
SEO tools such as Ahrefs or Semrush analyse keywords, backlinks, and the technical quality of your website. They give you valuable tips to further develop your E-Commerce SEO strategy and improve your online shop.
Any questions left unanswered?