Google Ads audit for online shops
We check your entire account and find cost traps and sales potential. Optimize your marketing budget and maximize the ROI of your search ads.
"Nicht jedem Trend folgen, sondern Standards setzen. Ich baue mit pan pan das Fundament für dein strategisches Wachstum."
Benjamin Uhlmann
Gründer von pan pan
“On average, we find 5 critical and 8 significant errors per account, which significantly influence turnover and profit.”
Benjamin Uhlmann
Founder of pan pan
Customers who trust us
What are the costs for you?
What does your individual audit cost
You spend five to six figures on Google Ads each month. The one-time audit costs 3500€. If we find even one structural fault, and we always do, it has already paid off.
Free Google Ads Check
Quick check how your shop is doing
0€
This is what you get from us:
45 min review of your account
30-minute debriefing call
Indications of 3 relevant issues
Assessment of growth potential
Get started
Google Ads Audit
Popular
Full account verification
from 3500€*
This is what you get from us:
Manual 189 point check by senior experts — no tool export
Merchant Center analysis and feed architecture
Complete analysis of campaign structure, bid strategies, and PMax configuration
All findings as prioritized tickets directly into your system (Asana, Monday, Jira)
Tracking integrity, GA4 setup, and attribution verification
90-minute workshop to present results and prioritize
Get started
* Prices plus VAT
Deine Google Ads Audit Experten
„Unsere Audits sind nicht von der Stange. Und ebenso wenig sind es unsere Empfehlungen. Entscheide dich jetzt für Wachstum oder Stagnation.“
Corinna Weiß
Head of Account Management
„Ich zerlege deinen Produktdaten-Feed bis ins letzte Detail. Exzellente Feeds sind der Schlüssel für relevante Performance Max-Kampagnen.“
Laura Steger
SEA Manager
Do you need a Google Ads audit?
Probably yes. Why else would you be on this site? The question is therefore not whether you need an audit, but when we can get started. Each additional day is just lost ROI.
targets
We bring all parties involved together to discuss the objectives of the audit and all necessary approaches.
Google requirements
We identify the critical areas for improvement that make the biggest impact in paid search.
strategy
We plan the SEA campaign audit internally and define the desired results.
Project planning
Transparency and accountability are at the heart of our project management.
analysis
With our comprehensive range of tools, we carry out the audit.
Measuring success
We provide clear recommendations for action to improve your paid search campaigns.
Our profound understanding search engines and digital processes makes our work a sustainable driver of success.
Get in touch with us
We'll get back to you with an answer within 24 hours — we promise.
Our Services
SEO
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and convert — without wastage, but with full effect.
Strategy Consulting
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
AI
We'll help you increase the value of your traffic and the revenue of your online store.
FAQ
Your questions answered
Our goal is long-term cooperation with our customers. It is therefore a matter close to our hearts to transparently clarify all open questions before the start of the project.
What does an SEA campaign review include?
An SEA audit generally involves auditing Google Ads campaigns. That means analysing your paid search strategies to identify areas of improvement and ensure optimal performance. It determines whether the existing goals and target groups are in line with the company goals, the effectiveness of budgets and bid management is evaluated, and ensures that conversion tracking, performance indicators and merchant centers are optimised.
How often should an SEA audit be carried out?
After completing an initial SEA audit, it is important to continuously monitor the results. You should conduct an SEA audit regularly, usually every six months, to stay ahead of changes and continuously improve your campaign's performance.
Can pan pan implement the audit recommendations?
Yes, we can help you implement the recommendations from the audit. Our team of SEA consultants can work with you to optimise your campaigns and ensure that suggested improvements are effectively implemented.
What is a Google Shopping Feed Audit?
A shopping feed audit aims to fix any errors or missing information in your feed. This includes verifying basic product data, pricing and availability, labeling, placement, shipping, and taxes.
What is the result of an SEA audit?
You will receive a comprehensive report detailing the results of the audit. This report provides an overview of your current performance, identified issues, and specific recommendations for improving your campaigns.
What is the result of an SEA audit?
Typical results of an SEA audit include problems with the account structure, low quality scores, and landing pages that are not optimised for conversions. Inefficient budgets are also not uncommon. Fortunately, many of these issues can be fixed quickly, so you can see improvements faster than with SEO adjustments.
Any questions left unanswered?
What is important during an SEA audit?
Our SEA account audit provides you with a comprehensive analysis of your paid search campaigns and is the ideal tool for optimising your SEA strategy. With our SEA audit, we analyse all important aspects of your Google Ads and PPC campaigns so that you can make optimal use of your advertising budget and improve your campaign performance. In doing so, we check the campaign structure, keyword analysis, ad texts, landing page optimisation and conversion tracking. Our goal is to give you a competitive advantage in online marketing through precise SEA optimisation and to sustainably increase your conversion rate.
In our Google Ads audit, we record all relevant metrics such as click rate, cost per click (CPC), quality score and return on ad spend (ROAS) to give you detailed insights into your campaigns. Through systematic keyword research and targeted ad text optimisation, we identify savings potential and increase the efficiency of your budget management. Our approach combines proven PPC strategies with innovative methods, so you're always one step ahead in paid search.
Our audit also includes a thorough SEM analysis of your entire search engine advertising activities, which also includes aspects such as landing page performance and conversion optimisation. This results in an improved cost per acquisition (CPA) and a significant increase in your return on investment (ROI). Whether you're just starting out in the world of online marketing or are already an experienced advertiser — our SEA account audit provides you with the necessary data and optimisation recommendations to take your Google Ads, PPC campaigns and paid search ads to the next level.
Rely on our SEA audit to effectively optimise your paid search, use your advertising budget efficiently and be successful in the digital marketing landscape. With our expertise in SEA, PPC, SEM and online marketing, you will receive tailor-made analyses and strategies that help you improve your conversion tracking data and sustainably increase your performance. Experience how to maximise the success of your campaigns and increase your digital visibility with a professional SEA account audit.
In our Google Ads audit, we record all relevant metrics such as click rate, cost per click (CPC), quality score and return on ad spend (ROAS) to give you detailed insights into your campaigns. Through systematic keyword research and targeted ad text optimisation, we identify savings potential and increase the efficiency of your budget management. Our approach combines proven PPC strategies with innovative methods, so you're always one step ahead in paid search.
Our audit also includes a thorough SEM analysis of your entire search engine advertising activities, which also includes aspects such as landing page performance and conversion optimisation. This results in an improved cost per acquisition (CPA) and a significant increase in your return on investment (ROI). Whether you're just starting out in the world of online marketing or are already an experienced advertiser — our SEA account audit provides you with the necessary data and optimisation recommendations to take your Google Ads, PPC campaigns and paid search ads to the next level.
Rely on our SEA audit to effectively optimise your paid search, use your advertising budget efficiently and be successful in the digital marketing landscape. With our expertise in SEA, PPC, SEM and online marketing, you will receive tailor-made analyses and strategies that help you improve your conversion tracking data and sustainably increase your performance. Experience how to maximise the success of your campaigns and increase your digital visibility with a professional SEA account audit.