Google Ads Audit für Online Shops
Wir checken deinen gesamten Account und finden Kostenfallen sowie Umsatzpotenziale. Optimiere dein Marketing-Budget und maximiere den ROI deiner Search Ads.
"Nicht jedem Trend folgen, sondern Standards setzen. Ich baue mit pan pan das Fundament für dein strategisches Wachstum."
Benjamin Uhlmann
Gründer von pan pan
Our services for your success in tourism
SEO
Your website becomes a digital magnet — visible, relevant and always exactly where your customers are looking.
SEA
We place ads that stand out and convert — without wastage, but with full effect.
Strategy consulting
No bullshits, no empty promises — we'll develop a clear plan that really gets you moving forward.
KI
We'll help you increase the value of your traffic and the revenue of your online store.
"Wir haben über 80 Google Ads Accounts analysiert. Pro Account finden wir im Durchschnitt 7 kritische und 15 signifikante Probleme."
Benjamin Uhlmann
Gründer von pan pan
Customers who trust us
Welche Kosten kommen auf dich zu?
Das kostet dein individueller Audit
Mithilfe unseres Audits kann die Performance vieler Accounts um 12 bis 35 % gesteigert werden. Je größer das monatlich eingesetzte Budget ist, desto schneller amortisieren sich die Kosten.
Kostenloser Google Ads Check
Schnelle Prüfung, wie es um den Account steht
0 €
Das bekommst du von uns:
45 min Prüfung deines Accounts
90-minütiger Call zur Nachbesprechung
Hinweise auf 3 relevante Probleme
Einschätzung zum Wachstumspotenzial
Get started
Google Ads Audit
Beliebt
Die vollständige Prüfung des Accounts
ab 3500€*
Das bekommst du von uns:
Umfassender 265-Punkte-Check des Accounts
Prüfung des Google Merchant Centers
Umfangreiche Aufarbeitung aller Probleme in Tickets (Asana, Trello, Monday)
90-minütiger Call zur umfangreichen Nachbesprechung
Analyse des Conversion Trackings
Strategie für P-Max- und Shopping-Kampagnen
Optional: Prüfung des Produkt-Feeds
Get started
* Preise zzgl. Mehrwertsteuer
Deine Google Ads Audit Experten
„Unsere Audits sind nicht von der Stange. Und ebenso wenig sind es unsere Empfehlungen. Entscheide dich jetzt für Wachstum oder Stagnation.“
Corinna Weiß
Head of Account Management
„Ich zerlege deinen Produktdaten-Feed bis ins letzte Detail. Exzellente Feeds sind der Schlüssel für relevante Performance Max-Kampagnen.“
Laura Steger
SEA Manager
Benötigst du einen Google Ads Audit?
Wahrscheinlich ja. Warum solltest du sonst auf dieser Seite sein? Die Frage ist also gar nicht, ob du einen Audit benötigst, sondern wann wir loslegen können. Jeder weitere Tag ist lediglich verlorener ROI.
Ziele
Wir bringen alle Beteiligten zusammen, um die Ziele des Audits und alle erforderlichen Zugänge zu besprechen.
Google Anforderungen
Wir ermitteln die kritischen Bereiche für Verbesserungen, die die größte Wirkung in der bezahlten Suche erzielen.
Strategie
Wir planen das SEA-Kampagnen-Audit intern und definieren die gewünschten Ergebnisse.
Projektierung
Transparenz und Verantwortlichkeit stehen im Mittelpunkt unseres Projektmanagements.
Analyse
Mit unserem umfassenden Instrumentarium führen wir das Audit durch.
Erfolgsmessung
Wir liefern klare Handlungsempfehlungen, um deine bezahlten Suchkampagnen zu verbessern.
Our profound understanding search engines and digital processes makes our work a sustainable driver of success.
Conduct a comprehensive SEA campaign audit now
Higher conversion rates
Improved ads and landing pages target your target group.
Efficient budget management
See how you can use your advertising budget even more effectively.
Visibility and control
Detailed analyses show where you are already strong and where there is still potential.
Get in touch with us
We'll get back to you with an answer within 24 hours — we promise.
Our Services
SEO
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and convert — without wastage, but with full effect.
Strategy Consulting
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
AI
We'll help you increase the value of your traffic and the revenue of your online store.
FAQ
Your questions answered
Our goal is long-term cooperation with our customers. It is therefore a matter close to our hearts to transparently clarify all open questions before the start of the project.
What does an SEA campaign review include?
An SEA audit generally involves auditing Google Ads campaigns. That means analysing your paid search strategies to identify areas of improvement and ensure optimal performance. It determines whether the existing goals and target groups are in line with the company goals, the effectiveness of budgets and bid management is evaluated, and ensures that conversion tracking, performance indicators and merchant centers are optimised.
How often should an SEA audit be carried out?
After completing an initial SEA audit, it is important to continuously monitor the results. You should conduct an SEA audit regularly, usually every six months, to stay ahead of changes and continuously improve your campaign's performance.
Can pan pan implement the audit recommendations?
Yes, we can help you implement the recommendations from the audit. Our team of SEA consultants can work with you to optimise your campaigns and ensure that suggested improvements are effectively implemented.
What is a Google Shopping Feed Audit?
A shopping feed audit aims to fix any errors or missing information in your feed. This includes verifying basic product data, pricing and availability, labeling, placement, shipping, and taxes.
What is the result of an SEA audit?
You will receive a comprehensive report detailing the results of the audit. This report provides an overview of your current performance, identified issues, and specific recommendations for improving your campaigns.
What is the result of an SEA audit?
Typical results of an SEA audit include problems with the account structure, low quality scores, and landing pages that are not optimised for conversions. Inefficient budgets are also not uncommon. Fortunately, many of these issues can be fixed quickly, so you can see improvements faster than with SEO adjustments.
Any questions left unanswered?
What is important during an SEA audit?
Our SEA account audit provides you with a comprehensive analysis of your paid search campaigns and is the ideal tool for optimising your SEA strategy. With our SEA audit, we analyse all important aspects of your Google Ads and PPC campaigns so that you can make optimal use of your advertising budget and improve your campaign performance. In doing so, we check the campaign structure, keyword analysis, ad texts, landing page optimisation and conversion tracking. Our goal is to give you a competitive advantage in online marketing through precise SEA optimisation and to sustainably increase your conversion rate.
In our Google Ads audit, we record all relevant metrics such as click rate, cost per click (CPC), quality score and return on ad spend (ROAS) to give you detailed insights into your campaigns. Through systematic keyword research and targeted ad text optimisation, we identify savings potential and increase the efficiency of your budget management. Our approach combines proven PPC strategies with innovative methods, so you're always one step ahead in paid search.
Our audit also includes a thorough SEM analysis of your entire search engine advertising activities, which also includes aspects such as landing page performance and conversion optimisation. This results in an improved cost per acquisition (CPA) and a significant increase in your return on investment (ROI). Whether you're just starting out in the world of online marketing or are already an experienced advertiser — our SEA account audit provides you with the necessary data and optimisation recommendations to take your Google Ads, PPC campaigns and paid search ads to the next level.
Rely on our SEA audit to effectively optimise your paid search, use your advertising budget efficiently and be successful in the digital marketing landscape. With our expertise in SEA, PPC, SEM and online marketing, you will receive tailor-made analyses and strategies that help you improve your conversion tracking data and sustainably increase your performance. Experience how to maximise the success of your campaigns and increase your digital visibility with a professional SEA account audit.
In our Google Ads audit, we record all relevant metrics such as click rate, cost per click (CPC), quality score and return on ad spend (ROAS) to give you detailed insights into your campaigns. Through systematic keyword research and targeted ad text optimisation, we identify savings potential and increase the efficiency of your budget management. Our approach combines proven PPC strategies with innovative methods, so you're always one step ahead in paid search.
Our audit also includes a thorough SEM analysis of your entire search engine advertising activities, which also includes aspects such as landing page performance and conversion optimisation. This results in an improved cost per acquisition (CPA) and a significant increase in your return on investment (ROI). Whether you're just starting out in the world of online marketing or are already an experienced advertiser — our SEA account audit provides you with the necessary data and optimisation recommendations to take your Google Ads, PPC campaigns and paid search ads to the next level.
Rely on our SEA audit to effectively optimise your paid search, use your advertising budget efficiently and be successful in the digital marketing landscape. With our expertise in SEA, PPC, SEM and online marketing, you will receive tailor-made analyses and strategies that help you improve your conversion tracking data and sustainably increase your performance. Experience how to maximise the success of your campaigns and increase your digital visibility with a professional SEA account audit.