CRO & A/B-Testing für E-Commerce
More revenue per visitor: With our e-commerce focused CRO consulting, you can convert more traffic into paying customers. Through in-depth analysis, data-driven hypotheses and precise A/B testing, we unlock the hidden potential in your shop. Maximize your ROI
Focus on the value per user
Why CRO is a game changer for your online shop
Boost your CR
Through precise A/B testing and optimizing your funnel, you'll convert a higher percentage of existing shop visitors into paying customers. The result: Your conversion rate (CR) increases without you having to invest even one euro more in traffic.
Maximize your ROI
CRO is one of the most efficient marketing levers. Because you're using existing traffic and not spending new advertising, your metrics improve drastically. Every successful A/B test makes your paid channels more profitable and lowers your customer acquisition costs.
Reduce your abandonment rates
We identify and eliminate the stumbling blocks that prevent customers from completing the purchase — whether it's a complicated checkout, confusing product pages, or poor usability on the smartphone. The result is a seamless purchasing process.
Lay the foundation for sustainable digital success
Features
CRO services at a glance
We offer you a comprehensive selection of CRO services that maximize your shop performance and sustainably increase your conversion rate. Discover our specialized offering and find the perfect solution for your individual e-commerce needs.
Conversion Audit
We analyze your entire e-commerce funnel to uncover all sales brakes and CRO potential.
CRO relaunch support
We make sure that your shop relaunch does not generate any conversion losses and that your new templates perform.
Payment Consulting
We integrate the correct payments with the appropriate UX to increase CR in the checkout.
UX / UI Testing
We test and improve the user experience (UX/UI) on your most important pages (PDPs, category pages) with real data.
Bundling & upsell strategies
By smartly linking products, we increase your AOV and the value of your traffic.
Hypothesis & testing strategy
We develop a clear, data-driven testing plan that maximizes your ROI and constantly improves your conversion.
How it works
Our proven 3-phase process
Analysis & hypothesis
We dive deep into your data, identify sales brakes and formulate data-based test theses.
Testing & Validation
We carry out precise A/B tests, measure the results objectively and validate the variants with the highest turnover.
Deploy & scale
We implement the winners and start the next cycle to ensure a steady increase in conversion.
Cross-sector digital expertise
We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business
ecommerce
Increase the visibility of your products and increase your sales with targeted strategies.
B2B
Reach the right decision makers with an individual digital strategy and increase your generated leads.
tourism
Attract loyal guests to your site & generate more bookings and inquiries for your destination.
Finance & insurance
Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
Fashion
Increase your reach in the fashion sector and reach the right customers online.
What we can guarantee
Reliable partners who put your growth first.
Our experienced team is passionate about achieving your goals and creating sustainable success. Together, we develop strategies that promote growth and get your company to the top.
Get in touch
We'll get back to you with an answer within 24 hours — we promise.
Our services for your success
SEO
Your website becomes a digital magnet — visible, relevant and always exactly where your customers are looking.
SEA
We place ads that stand out and convert — without wastage, but with full effect.
Strategy consulting
No bullshits, no empty promises — we'll develop a clear plan that really gets you moving forward.
CRO
We'll help you increase the value of your traffic and the revenue of your online store.
FAQ
Your questions answered
We prioritise long-term partnerships with our customers. That’s why we’re committed to addressing all questions openly and transparently before the project begins.
Can CRO work without A/B testing?
In theory, yes, but in practice, it is not recommended. Without A/B testing, change is based on opinion or best practices, not data. A/B testing gives you statistical proof that a change really improves your conversion rate. This is the only way to achieve measurable and secure ROI.
Who is your CRO & A/B testing consulting suitable for?
Our consulting services are ideal for established online shops and e-commerce companies that already have significant traffic (at least 10,000 monthly visitors) and want to make their existing reach more profitable. You've got a product that works, but you're looking for the next leap in growth.
What does a typical CRO project look like?
We always start with a conversion audit (analysis of your data), formulate data-based hypotheses and translate them into A/B tests. After validation, the winning variants are implemented. This is a continuous process for continuous performance improvement.
Which tools do you use for testing?
We work flexibly here. We have experience with leading testing suites such as Optimizely, VWO or Kameleoon and Google Analytics as well as Hotjar for analysis. But we can also integrate with your existing infrastructure.
How long does it take before I see results?
Depending on traffic and test duration, the first test results (validation of a hypothesis) are often available after just 2 to 4 weeks. The actual, lasting effect on your overall sales is usually noticeable after 2-3 months of a continuous test cycle.
How much does CRO & A/B Testing Consulting cost?
Since we do not offer standard solutions, but tailor consulting exactly to the complexity of your shop and traffic volume, we offer individual pricing. The investment depends on your growth potential. Contact us without obligation so that we can define the best strategy and investment for you.
What is the role of AI in CRO and A/B testing?
AI solutions are playing an increasingly important role, particularly in analyzing large amounts of data and hyper-personalization. They help us identify patterns in user behavior more quickly (predictive analytics) and can help testing platforms distribute traffic more efficiently to the best variant (multi-armed bandit approach). We use AI to sharpen human hypotheses and speed up testing processes.
Any questions left unanswered?
How does pan pan differ from other CRO agencies?
We don't look at CRO in isolation. Our decisive advantage lies in our special know-how in online marketing, UX design and design as well as in the combination of conversion optimization with our expertise in the SEO and SEA traffic channels. Our measures are adapted to specific industries and always take into account the strategies of competitors in order to exploit their full potential. The e-commerce manager plays a central role in implementing and managing optimization processes.
We use precise A/B testing and detailed analyses to sustainably increase your conversion rate. We specifically optimize online shops, websites and newsletters to perfect the user experience and maximize your sales.
We go beyond mere testing: With A/B testing, we uncover the true potential of your variants. Every decision is backed by precise analysis, so we not only identify problems, but also implement effective, data-driven solutions. We are your strategic partner who delivers measurable results and makes optimization a certainty.
