CRO & A/B testing for e-commerce
Get measurably more sales with stronger conversion rates!
You get analysis, design and development ready-to-use for your shop — completely without tickets for your IT.
Focus on the value per user
We know your problems
Increasing costs
Increasing CAC is eating up your margin because too much expensive traffic doesn't convert as desired.
capacities
Your devs are overloaded and lack UX focus, which costs you time and revenue every day.
Focus & data
Decisions are often made based on intuition rather than hard data.
Deine Google Ads Audit Experten
„Unsere Audits sind nicht von der Stange. Und ebenso wenig sind es unsere Empfehlungen. Entscheide dich jetzt für Wachstum oder Stagnation.“
Corinna Weiß
Head of Account Management
“With individual designs and A/B tests for your shop Let's release your growth brake!”
Benjamin Uhlmann
Founder pan pan
How it works
The engine behind your growth with conversion rate optimization
For us, A/B tests are not experiments, but precisely planned interventions for measurable growth — during continuous operation and without risk.
Data & Research
We're not guessing — we know. Before writing the first line of code, let's analyze:
- Quantitative data
- Qualitative insights
- Server-side tracking
Testing & Validation
Good design doesn't just have to be beautiful, it must convert:
- Hypothesis formation
- High-fidelity UI
- UX prototyping
High-End Development
This is where the wheat separates from the chaff. We supply turnkey technology:
- Clean code
- Cross-browser QA
- Performance focus
We guarantee that
Feedback on inquiries within 24 hours (weekdays).
Disable faulty tests within 4 hours of notification.
Monthly strategic meeting of hypotheses and results
Weekly to biweekly check-ins to the tests.
How it works
How do we start?
Analysis & hypothesis
We dive deep into his data, identify sales brakes and formulate data-based test theses.
Time-to-test
After just 14 days (after approval of the hypothesis), we are looking at the first results.
Deploy & scale
We implement the winners and start the next cycle to ensure a steady increase in conversion.
What are the costs for you?
That's what conversion rate optimization costs you
With the help of our CRO analysis and targeted A/B tests, conversion rates can be sustainably increased and more revenue generated from existing traffic. Through clear prioritization, you use your resources efficiently and avoid unnecessary wastage.
Free CRO audit
Professional assessment: Is CRO worthwhile for you?
0€
This is what you get from us:
45 min review of your account
30-minute debriefing call
Indications of 3 relevant strong hypotheses
Assessment of growth potential
Unique setup
Popular
Setting up tracking as well as website and user flow analysis.
4400'€*
Monthly fixed
Popular
All-inclusive CRO including UX design and development
3100'€*
Profit-sharing
Popular
On the uplift of monthly turnover, capped at 6,899€.
a15%
* Preise zzgl. Mehrwertsteuer
Features
CRO services at a glance
We offer you a comprehensive selection of CRO services that maximize your shop performance and sustainably increase your conversion rate. Discover our specialized offering and find the perfect solution for your individual e-commerce needs.
Conversion Audit
We analyze your entire e-commerce funnel to uncover all sales brakes and CRO potential.
CRO relaunch support
We make sure that your shop relaunch does not generate any conversion losses and that your new templates perform.
Payment Consulting
We integrate the correct payments with the appropriate UX to increase CR in the checkout.
UX/UI testing
We test and improve the user experience (UX/UI) on your most important pages (PDPs, category pages) with real data.
Bundling & upsell strategies
By smartly linking products, we increase your AOV and the value of your traffic.
Hypothesis & testing strategy
We develop a clear, data-driven testing plan that maximizes your ROI and constantly improves your conversion.
A/B testing
What exactly are you testing? Just button colors?
We don't waste time wondering whether a button should be light green or dark green. We focus on high contrast teststhat make a real difference in sales.
No small stuff
We don't waste time with button colors — we focus on tests that have a real impact on your sales.
Where we start
We prioritize pages with high traffic and clear relevance in the funnel — where the impact is greatest.
What we test
We analyse the entire customer journey: What information is really missing? Which hurdles slow down the purchase?
Our goal
We develop hypotheses based on psychology and real user behavior — for measurable uplifts instead of gut feeling.
Save an appointment now
Book a free initial consultation
Where are you currently — and where do you want to go? In this 30-minute conversation, we'll talk about your goals, your current situation, and possible next steps.
Benjamin Uhlmann
Founder of pan pan
Non-binding exchange about your project
First assessment of your current situation
Clarity about useful next steps
Our services for your success
SEO
Your website becomes a digital magnet — visible, relevant and always exactly where your customers are looking.
SEA
We place ads that stand out and convert — without wastage, but with full effect.
Strategy consulting
No bullshits, no empty promises — we'll develop a clear plan that really gets you moving forward.
Relaunch Beratung
We'll help you increase the value of your traffic and the revenue of your online store.
FAQ
Your questions, our answers
Our goal is long-term cooperation with our customers. It is therefore a matter close to our hearts to transparently clarify all open questions before the start of the project.
How do I know if CRO is profitable for me?
Before we start the first test, we do the math. Based on your data (traffic, AOV, current CR), we'll show you the potential in black and white. If the lever is too small, we'll tell you that openly. We only start when the business case is there for you (and us).
How much time does my IT have to plan for? We're completely closed.
Virtually none. We bring our own developers who specialize in Shopify and Shopware. We work using a testing tool and incorporate our changes into the test. Your IT only needs to integrate the snippet once — from then on, we'll take over the entire implementation without blocking your team. Only in coordinated individual cases, when we intervene with the basic functions, may we need your team.
What happens if a test loses? Will I still pay the full fixed sum?
Yes, because a “lost” test is the cheapest insurance in the world. It saved you from having to hardcode an expensive feature into the shop core that would have permanently reduced your sales. We buy valuable knowledge to build the next winning tests even more precisely.
Which tools do you use for testing?
We work flexibly here. We have experience with leading testing suites such as ABLyft or Kameleoon and Google Analytics as well as Hotjar for analysis. But we can also integrate with your existing infrastructure.
How long does it take before I see results?
Depending on traffic and test duration, the first test results (validation of a hypothesis) are often available after just 2 to 4 weeks. The actual, lasting effect on your overall sales is usually noticeable after 2-3 months of a continuous test cycle.
How much does CRO & A/B Testing Consulting cost?
Since we do not offer standard solutions, but tailor consulting exactly to the complexity of your shop and traffic volume, we offer individual pricing. The investment depends on your growth potential. Contact us without obligation so that we can define the best strategy and investment for you.
How do you ensure that the code doesn't cause bugs?
Before a test goes live, it goes through our internal QA process on all common devices and browsers. Since we master the technology ourselves, we guarantee stability. And here's something to check: One click in the tool and the test is deactivated in milliseconds without having to touch your shop backend.
Any questions left unanswered?