Search consulting for beauty and cosmetics online stores

With SEA, first results are usually visible after just 2–3 weeks, once the campaign structure and bidding strategy have been optimized. Here we work with existing traffic and steer it more efficiently. SEO takes longer: first ranking improvements after 4–8 weeks, sustainable growth over 3–6 months. Since SEA is usually the faster lever in cosmetics, we often recommend starting there.

SEA consulting is ongoing, because campaigns need continuous adjustment. But it doesn’t come on top of your media budget – it makes your existing budget more efficient. We often see that part of the savings from better campaign management directly covers the consulting fees. Whether and to what extent an SEO project pays off needs to be assessed case by case.

For SEA, yes – especially so. On generic keywords, media budget is the big lever. But for more specific searches (brand keywords, ingredient combinations), CPCs are often lower and conversion rates higher because the purchase intent is clearer. That’s exactly where we get the most out of it for you, without competing against the big players’ media budgets. In the long run, SEO complements this at the long-tail level, where drugstore chains offer less content depth.

You get a dedicated contact with experience in cosmetics and adjacent segments, not a rotating cast of junior account managers. Strategic decisions (campaign structure, budget allocation) are made at senior level, while day-to-day execution is coordinated within the team and communicated transparently.

We document strategy and learnings so your team always knows where things stand – no black box. The goal is that you could carry on independently after our collaboration, even though ongoing optimization naturally stays most efficient with us for as long as we manage it.