Marketplace management for Amazon, Zalando, About You & more.

The entire channel. Ads are a major lever, but performance is determined beforehand: a clean integrator, correct product data, live items, and functional logistics. We manage the entire chain from setup and launch to product data and feeds, through to campaigns and ongoing optimization. Anyone who only manages bids is only optimizing the surface.

Yes. We launch and validate new marketplaces: partner program and account setup, tax issues like OSS or foreign tax IDs (e.g., for an About You launch), integrator connection, product data, and initial campaigns. Before we scale, we test with limited investment to see if the marketplace and product range are truly viable—instead of blindly burning through budget.

Generally, yes. We work with common integrators (e.g., Tradebyte) and ERP/shop systems (e.g., JTL, Shopware) and provide advice on setup. We get the product data flow in order, optimize the feed, and ensure that items go live correctly and remain visible. This is exactly where marketplace performance is often won or lost—not in the bidding.

It doesn't replace them; it complements them. On Google and social media, you generate demand; on Zalando and About You, you meet users who are already in buying mode. It’s a different part of the funnel and a different lever—both reinforce each other.

We work with most clients on a performance-based model tied to the channel contribution margin (CM3)—that is, after deducting advertising and return costs. This means we only earn when the channel is truly profitable for you, not just based on gross revenue. Your advertising budget remains separate and yours. We will clarify which model fits your situation during our initial consultation.

For fashion and lifestyle brands with sufficient product depth that are prepared to factor in marketplace logistics and returns, Zalando and About You are worth it in 95% of cases. For very small product ranges or low-margin individual items, we will be upfront if the effort isn't (yet) worth it—we prefer that over a partnership that doesn't generate a contribution margin. Amazon is worth it for the vast majority of merchants with strong margins and standardized products (e.g., electronics, household goods).

For existing accounts, campaign metrics usually shift within a few weeks. A full channel launch takes longer: setup, integrator connection, and ensuring product data is live and accurate are the real groundwork. We will give you a realistic timeline for your specific case upfront—rather than promising quick numbers that then get stuck on technical issues.

We handle the operational side: campaigns, feeds, integrator topics, support tickets, and going live. All we need from you is access to product, inventory, and image data, plus a dedicated point of contact for decision-making. You will be supported by a consistent person from our marketplace team, not a revolving door of different contacts.