Product Feed Audit for Online Shops
We audit your product data feed in Google Merchant Center for errors, missing attributes and visibility gaps. More reach in Shopping & Free Listings, higher ROAS, cleaner data quality.
"A clean product feed is the foundation of every profitable Shopping account – and the most underrated lever in e-commerce."
Benjamin Uhlmann
Founder of pan pan
"On average we find 12 critical and 24 significant feed errors per account. Each one costs you visibility or ROAS every single day."
Benjamin Uhlmann
Founder of pan pan
Trusted by leading e-commerce brands
What does this cost?
Your Product Feed Audit – flat fee
A clean product feed pays back within weeks. The audit costs a flat 2,400 € net – regardless of assortment size. We cover every relevant attribute, every diagnostic and every visibility lever, delivered as prioritised tickets directly in your PM tool.
Product Feed Audit
Flat fee
The full feed audit – manual, senior, actionable
2,400 €*
What you get:
Manual 142-point feed check by senior experts — not a tool export
Full Merchant Center diagnostics review and feed architecture analysis
Full audit of feed structure, attribute hygiene and product data quality
All findings as prioritised tickets directly in your system (Asana, Monday, Jira)
Review of product disapprovals, Free Listings activation and Custom Labels
90-minute workshop for results presentation and prioritisation
Request audit
* Prices excl. VAT
Deine Google Ads Audit Experten
“Our audits aren’t run-of-the-mill. And neither are our recommendations. Choose now between growth and stagnation.”
Corinna Weiß
Head of Account Management
“I’ll break down your product data feed down to the last detail. High-quality feeds are the key to effective Performance Max campaigns.”
Laura Steger
SEA Manager
Do you need a Product Feed Audit?
Probably yes. If your shop has more than 500 products, something in your feed is almost certainly costing you visibility or conversion every day. The question isn't whether you need an audit – it's when we get started.
Goals
We align all stakeholders: which product categories are strategically important, where the margins sit, and which markets are in focus. Access to Merchant Center, feed tool and shop backend is set up.
Google Specifications
We compare your current feed against Google's official product data specifications and identify violations of mandatory and recommended attributes.
Strategy
We plan the feed audit internally and prioritise focus areas: data quality, visibility, Free Listings and PMax performance levers.
Project Setup
Clear ownership for every action item. You get a prioritised backlog, and we stay available for questions during implementation.
Analysis
With our 142-point feed audit framework we manually check every relevant attribute, every variant and all diagnostic data from Merchant Center.
Measurement
You receive prioritised tickets with a clear impact rating: what drives immediate visibility, what improves ROAS in the mid term, what protects against disapprovals.
Our deep understanding of Google Shopping & feed architecture turns our work into a sustainable growth driver.
Run a comprehensive Product Feed Audit
Higher ROAS
Clean product data, better quality scores and matching search queries deliver more profitable clicks.
More Free Listings
We unlock unused visibility in the organic Shopping tab and on the search SERP – without any media spend.
Fewer disapprovals
We identify risk products before Google does and proactively prevent account suspensions.
Get in touch with us
We'll get back to you with an answer within 24 hours — we promise.
What our Product Feed Audit looks like in detail
SEO
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and convert — without wastage, but with full effect.
Strategy Consulting
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
AI
We'll help you increase the value of your traffic and the revenue of your online store.
FAQ
Your questions, our answers
Our goal is long-term partnership with our clients. That's why we make sure all open questions are answered transparently before the project starts.
What does a Product Feed Audit include?
Our Product Feed Audit is a manual 142-point check of your Google Merchant Center feed. We check data quality (titles, descriptions, GTINs, brand, MPN), mandatory and recommended attributes, image quality, variant logic, custom labels, shipping and tax settings, Free Listings activation and all Merchant Center diagnostic data. You receive all findings as prioritised tickets in your PM tool – plus a 90-minute handover workshop.
How often should a Feed Audit be done?
We recommend a full audit once a year – plus a compact quick check after every major assortment expansion, shop system change or feed tool migration. Day-to-day work and disapproval monitoring are best handled in the ongoing setup, not as part of the audit.
Can pan pan implement the audit recommendations?
Yes. On request we take over implementation – either single critical tickets or the full ongoing feed management. Equally, we are happy to support your in-house team or your agency through the backlog. You decide.
Which feed tools does the audit cover?
We audit independently of the specific tool. Whether you push your feed through Shopify, Shopware, WooCommerce, Magento, Channable, Productsup, DataFeedWatch or the Google Content API – the audit methodology stays identical. Concrete actions are then given tool-specifically.
What is the concrete deliverable?
You receive all findings as prioritised tickets directly in your PM tool (Asana, Monday, Jira or another tool of your choice). Each ticket contains a description, impact rating (visibility / performance / risk), effort estimate and a concrete recommended fix. Plus a 90-minute handover workshop.
What does the Product Feed Audit cost?
Flat fee 2,400 € net – regardless of assortment size. Delivery time: 14 business days from access being granted. No subscription, no hidden costs. If you want continuous support afterwards, we move into a separate engagement.
Any questions left unanswered?
What matters in a Product Feed Audit?
Our Product Feed Audit gives you a complete, manually performed analysis of your Google Merchant Center feed. We check every relevant component of your product data feed – from mandatory attributes like GTIN, brand and product title, through strategic fields like custom labels and product types, all the way to technical details such as shipping configuration, tax settings and feed delivery methods. This way you unlock the full potential of Google Shopping, Performance Max, Demand Gen and the Free Listings in the organic Shopping tab.
During the audit we capture all relevant diagnostic data from Google Merchant Center: disapprovals, account warnings, item-level issues, search query reports and how your products are distributed across the different surfaces. Through a systematic review of product titles and descriptions we identify visibility gaps for commercially relevant search queries and propose concrete optimisations – including mapping to transactional keywords, brand keywords and long-tail searches.
Our audit also includes the strategic evaluation of your feed architecture: do you need supplemental feeds for local inventory, regional pricing or promotion control? Are your custom labels strategically set for PMax steering and bid strategies? How is your variant logic structured, and does it match your brand positioning? These questions decide every day between profitable and unprofitable clicks.
In a market with rising CPCs, more competition in Shopping and growing importance of Free Listings, a clean product feed becomes the decisive competitive advantage. Companies who get this right secure visibility, higher click-through rates, better ROAS and stable account performance – even through algorithm updates and stricter Google policies. With our flat-fee audit (2,400 € net, 14 business days delivery) you get the clear plan that hits exactly these levers.
During the audit we capture all relevant diagnostic data from Google Merchant Center: disapprovals, account warnings, item-level issues, search query reports and how your products are distributed across the different surfaces. Through a systematic review of product titles and descriptions we identify visibility gaps for commercially relevant search queries and propose concrete optimisations – including mapping to transactional keywords, brand keywords and long-tail searches.
Our audit also includes the strategic evaluation of your feed architecture: do you need supplemental feeds for local inventory, regional pricing or promotion control? Are your custom labels strategically set for PMax steering and bid strategies? How is your variant logic structured, and does it match your brand positioning? These questions decide every day between profitable and unprofitable clicks.
In a market with rising CPCs, more competition in Shopping and growing importance of Free Listings, a clean product feed becomes the decisive competitive advantage. Companies who get this right secure visibility, higher click-through rates, better ROAS and stable account performance – even through algorithm updates and stricter Google policies. With our flat-fee audit (2,400 € net, 14 business days delivery) you get the clear plan that hits exactly these levers.