Product Feed Audit for Online Shops
We audit your product data feed in Google Merchant Center for errors, missing attributes and visibility gaps. More reach in Shopping & Free Listings, higher ROAS, cleaner data quality.
"Switching agencies, we started the season extremely strong – almost 100% year-over-year growth in the first two months, now at just under 60%."
Dominik Englputzeder
Managing Director, Englputzeder GmbH
„What I really like is the focus on goals – that constant questioning: what's the biggest next lever we can pull right now?”
Franz Sauerstein
Marketing Director, HOLZRICHTER Berlin
„In the product data audit, there was this one concrete pointer about the attribute-completeness rate that we then actually implemented and that moved the needle.”
Oliver Schreiber
Head of E-Commerce, Dodenhof
Trusted by leading e-commerce brands
What costs can you expect?
What your individual audit costs
You spend a five- to six-figure sum on Google Ads every month. The audit costs a one-off amount that typically pays for itself within the first few weeks through better feed performance.
Making feed issues visible
Many Merchant Center errors, missing attributes or weak feed structures go unnoticed for months – quietly costing you visibility and revenue the whole time.
Prioritized action recommendations
You don't get generic tool exports, but concrete priorities with an impact assessment and a clear implementation path.
More efficiency in your shopping setup
Clean product data improves visibility, campaign management and automation – and reduces wasted spend.
Product Feed Audit
The complete review of your product data
abab 2400€*
What you get from us:
Manual 142-point feed check by senior experts — no tool export
Full analysis of feed structure, attribute quality and product data accuracy
Analysis of feed architecture: main feed, supplemental feeds, feed tools (Channable, Productsup, DataFeedWatch)
Review of Merchant Center diagnostics, product disapprovals and Free Listings activation
All findings as prioritized tickets directly in your system (Asana, Monday, Jira)
90-minute workshop to present and prioritize results
Get started
"Don't follow every trend, set standards instead. With pan pan, I'm building the foundation for your strategic growth."
Benjamin Uhlmann
Founder of pan pan
"We've reviewed over 60 product feeds. In 9 out of 10 cases, GTIN gaps, wrong product types and missing custom labels are the biggest levers."
Benjamin Uhlmann
Founder of pan pan
Scope
Do you need a product feed audit?
Probably yes. If your store has more than 500 products, there's almost certainly something in your feed costing you visibility or conversions every day. So the question isn't whether, but when we flip that lever.
Goals
We align with all stakeholders: which product categories are strategically important, where are the margins, which markets are the focus?
Google & AI requirements
We compare your current feed against the official Google and LLM product data specifications and identify violations of required and recommended attributes.
Strategy
We plan the feed audit internally and prioritize focus areas: data quality, visibility, Free Listings, performance & PMax levers.
Project planning
Clear ownership per action item. You get a prioritized backlog, and we're available for questions during implementation.
Analysis
With our 142-point feed audit framework, we manually review every relevant attribute, every variant and all diagnostic data from the Merchant Center.
Performance measurement
You get prioritized tickets with a clear impact rating: what drives immediate visibility, what lifts ROAS in the medium term, what protects against disapprovals.
Our deep understanding of Google Shopping & feed architecture turns our work into a lasting success driver.
Free initial consultation
Find out in 30 minutes what your account needs.
Where are you now – and where do you want to go? In this 30-minute call, we'll talk about your goals, your current situation and possible next steps.
Benjamin Uhlmann
Founder of pan pan
No preparation needed – we'll ask the questions.
Together we'll look at whether an audit is the right fit for you.
You'll get immediate clarity on sensible next steps.
Deine Google Ads Audit Experten
“Our audits aren’t run-of-the-mill. And neither are our recommendations. Choose now between growth and stagnation.”
Corinna Weiß
Head of Account Management
“I’ll break down your product data feed down to the last detail. High-quality feeds are the key to effective Performance Max campaigns.”
Laura Steger
SEA Manager
Kundeninterviews
Das sagen unsere Kunden über uns
Unsere Kunden erzählen im O-Ton, wie die Zusammenarbeit läuft.
You know there's more in it. Let us prove it.
Your store is growing, your team is working hard, and yet somewhere between feed, structure and attribution, budget still slips through the cracks. Our Google Ads audit shows you exactly where – and delivers a ready-to-go backlog for your next growth sprint.
FAQ
Your questions, our answers
Our goal is long-term partnerships with our clients. That's why we clear up every open question transparently before a project starts.
What does a product feed audit include?
Our product feed audit is a manual 142-point check of your Google Merchant Center feed. We review data quality (titles, descriptions, GTINs, brand, MPN), required and recommended attributes, image quality, variant logic, custom labels, shipping and tax settings, Free Listings activation, and all diagnostic data. You get every finding as prioritized tickets in your PM tool – plus a 90-minute handover workshop.
How often should a feed audit be done?
We recommend a full audit annually – plus a compact quick-check after any major assortment expansion, a shop-system migration, or a change of feed tool. Day-to-day operations and disapproval monitoring are best handled as part of ongoing support, not the audit.
Can pan pan implement the audit's recommendations?
Yes. On request we take on the implementation – whether individual critical tickets or the complete ongoing feed maintenance. Just as often, we support your internal team or agency in working through it. You decide.
Which feed tools does the audit cover?
We audit independently of the specific tool. Whether you push your feed through Shopify, Shopware, WooCommerce, Magento, Channable, Productsup, DataFeedWatch or the Google Content API – the audit methodology stays the same. We give tool-specific recommendations for concrete actions.
What's the concrete deliverable?
You get all findings as prioritized tickets directly in your PM tool (Asana, Monday, Jira, or another tool of your choice). Each ticket includes: description, impact (visibility / performance / risk), effort estimate, and a concrete solution proposal. Plus a 90-minute handover workshop.
What does the product feed audit cost?
From €2,400 net – regardless of assortment size. Delivery time: 30 business days from access being granted. No subscription, no hidden costs. If you want ongoing support afterward, we move into a separate engagement.
Any questions left unanswered?
What matters in a product feed audit?
Our product feed audit gives you a complete, manually conducted analysis of your Google Merchant Center feed. We review every relevant part of your product data feed – from required attributes like GTIN, brand and product title, through strategic fields like custom labels and product types, to technical details like shipping configuration, tax settings and feed delivery methods. That way you get the full potential out of Google Shopping, Performance Max, Demand Gen and Free Listings in the organic Shopping tab.
In the audit, we capture all relevant diagnostic data from the Google Merchant Center: disapprovals, account warnings, item-level issues, search query reports, and the distribution of your products across the various surfaces. Through a systematic review of your product titles and descriptions, we identify visibility gaps for commercially relevant searches and propose concrete optimizations – including mapping to transactional keywords, brand keywords and long-tail searches.
Our audit also includes a strategic assessment of your feed architecture: do you need supplemental feeds for local inventory, regional pricing or promotion control? Are your custom labels set up strategically for PMax targeting and bid strategies? How is your variant logic structured, and does it fit your brand positioning? Questions like these decide, day to day, between profitable and unprofitable clicks.
Especially in a market with rising CPCs, more competition in Shopping, and the growing importance of Free Listings, a clean product feed becomes a decisive competitive advantage. Get this right, and you secure visibility, higher click-through rates, better ROAS and stable account performance – even through algorithm updates and stricter Google policies.
In the audit, we capture all relevant diagnostic data from the Google Merchant Center: disapprovals, account warnings, item-level issues, search query reports, and the distribution of your products across the various surfaces. Through a systematic review of your product titles and descriptions, we identify visibility gaps for commercially relevant searches and propose concrete optimizations – including mapping to transactional keywords, brand keywords and long-tail searches.
Our audit also includes a strategic assessment of your feed architecture: do you need supplemental feeds for local inventory, regional pricing or promotion control? Are your custom labels set up strategically for PMax targeting and bid strategies? How is your variant logic structured, and does it fit your brand positioning? Questions like these decide, day to day, between profitable and unprofitable clicks.
Especially in a market with rising CPCs, more competition in Shopping, and the growing importance of Free Listings, a clean product feed becomes a decisive competitive advantage. Get this right, and you secure visibility, higher click-through rates, better ROAS and stable account performance – even through algorithm updates and stricter Google policies.
What our Product Feed Audit looks like in detail
SEO
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and convert — without wastage, but with full effect.
Strategy Consulting
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
AI
We'll help you increase the value of your traffic and the revenue of your online store.