Google Ads audit for shops with a turnover of 1 million or more
Are you scaling, but your ROAS doesn't scale? We find out why: 189 checkpoints, senior analysis, completed backlog. In less than 30 days.
On average, we find 5 critical and 8 significant errors in accounts that are already professionally managed.
On average, we find 5 critical and 8 significant errors in accounts that are already professionally managed.
Customers who trust us
What do I get?
Others provide reports, we provide capacity to act.
Your in-house team doesn't have time to unravel a 50-page report and build a work plan out of it. We know that. That's why we deliver the result as finished, prioritized tickets directly in Asana, Monday, or Jira. Prioritized and immediately deployable.
You finally know where your budget is really going.
We manually check every relevant lever: campaign structure, bid logic, feed quality, tracking integrity, PMAX configuration. No tool export. It's not automatic. Each point is rated by senior experts with a real background in scaling.
Your team can start tomorrow morning.
All findings end up as prioritized tickets in your project management tool. Asana, Monday, Jira, or something completely different. Your team doesn't need a briefing or interpretation work. It opens the first ticket and knows what to do.
You're leaving the call with a plan.
We don't present mistakes, we present priorities. In a joint call, we decide which has the biggest leverage on your ROAS and contribution margin first. You're leaving with a clear plan.
Your Google Ads audit experts
“PMax optimizes for what you give it — not what you want. Every day, I see accounts with a monthly budget of 30,000€ that feed Google with such weak signals that the machine guesses instead of calculating. The 189 point framework makes this visible. Every time.”
Katharina Woller
Head of SEA
What does the result look like?
This is what your backlog looks like afterwards.
Each problem found is written down in such a way that your team immediately understands and can implement it. No technical jargon without explanation. No “check if...” A ticket looks like this:
titles
Conversion tracking fires twice on checkout confirmation page
Impact
High: Distorts ROAS across all campaigns
measure
Deactivate ga4 tag in GTM, leave only server-side events active
Responsible
Developer/2h effort
That is your backlog.
Your Google Ads audit experts
“I always work with in-house teams that work professionally and yet prioritize the wrong things. Because no one from outside is saying what's really burning. That is exactly what we do. Come in, name it clearly, hand over the backlog. And be there when the next question comes up three months later.”
Corinna Weiss
Head of Account Management
What are the costs for you?
What does your individual audit cost
You spend five to six figures on Google Ads each month. The one-time audit costs 3500€. If we find even one structural fault, and we always do, it has already paid off.
Free Google Ads Check
After that, you'll know what you really need.
0€
This is what you get from us:
Screening your account setup (45 mins)
30-minute debriefing call
First assessment of your campaign structure and bid logic
Indications of the biggest levers for ROAS and contribution margin
Google Ads Audit
Popular
We find every blind spot and you make your decisions again based on clear data.
from 3500€*
This is what you get from us:
Manual 189 point check by senior experts — no tool export
Merchant Center analysis and feed architecture
Complete analysis of campaign structure, bid strategies, and PMax configuration
All findings as prioritized tickets directly into your system (Asana, Monday, Jira)
Tracking integrity, GA4 setup, and attribution verification
90-minute workshop to present results and prioritize
* Prices plus VAT
We know the problems that arise with your sales level.
An account with 50,000€ monthly budget breaks in different places than one with 5,000€. PMax prioritizes differently, attribution becomes more complex and structural errors cost you more accordingly.
Our senior experts have managed accounts with seven-figure annual budgets. We know where the breakpoints are. You don't have to find them yourself.
Our senior experts have managed accounts with seven-figure annual budgets. We know where the breakpoints are. You don't have to find them yourself.
Your Google Ads audit experts
“We didn't set up pan pan to produce reports. But because we have experienced for ourselves what happens when agencies deliver nice figures, but no one says: The foundations are not right. That's when real money is lost.”
Benjamin Uhlmann
Founder of pan pan
Free initial consultation
Find out what your account needs in 30 minutes
Where are you currently — and where do you want to go? In this 30-minute conversation, we'll talk about your goals, your current situation, and possible next steps.
Benjamin Uhlmann
Founder of pan pan
You don't have to prepare anything, we'll ask the questions.
Together, we'll see whether an audit is right for you.
You will immediately get clarity about useful next steps.
FAQ
Your questions answered
Our goal is long-term cooperation with our customers. It is therefore a matter close to our hearts to transparently clarify all open questions before the start of the project.
Who is the audit intended for?
For online shops with an annual turnover of €1 million with an active Google Ads setup, whether in-house or managed by an agency. Prerequisite: You want to know what is really happening, not what someone is telling you. We recommend an audit starting at a monthly budget of 10,000€.
We already have an agency. Does that make sense?
That's when an independent audit makes even more sense. We work with what is in the account and without interest in damaging the relationship with your current agency. You get an honest picture. What you do with it is up to you.
What if my team is unable to implement the output?
Our tickets are written in such a way that any developer or marketing manager can understand them directly. If you still need support, you can go into operative care with us — but that is not a requirement.
How quickly do we see an effect?
It depends on what we find and how quickly your team implements. Customers regularly report to us about measurable improvements within the first few days after implementation of the most important tickets.
Who is carrying out the audit?
Our team of SEA experts with proven experience in accounts of your size class. No junior and no automated tool export. We put all our expertise into your audit.
What does the audit cost?
3,500€ plus VAT No follow-up offer without your initiative.
You know there's more to it. Now let's prove it.
Your shop is growing, your team is working and yet somewhere between feed, structure and attribution budget falls by the wayside. Our Google Ads audit shows you exactly where and provides the finished backlog for your next growth sprint.